Hardcover (1 to 2 lbs)

Ohio

The Moves and Mayhem Behind Selling Your Way to the Top As Told by 34 Industry Leaders

Success Secrets of Sales Superstars

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Harrah's Winning Secrets for Customer Loyalty

The inside story of the gaming company that hit the jackpot playing by its own rules
Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry.
Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers. He is the founder and former CEO of Shook Associates and the American Executive Life Insurance Company. He is the author or coauthor of thirty-five books, including The IBM Way, Mary Kay on People Management, and Mary Kay's You Can Have It All.

Jackpot!

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Massachusetts

The Business Strategy That Changed the World

"More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's retail market." "No doubt about it, franchising is already big business and it's getting bigger every year. (A franchised business opens up every 17 minutes!)" "In this fascinating and thoroughly researched book, Robert and Carrie Shook - two experienced business writers - take you inside the franchising industry to show you how ten of the best-managed franchisors operate and the exact steps to take and to avoid if you're thinking of buying a franchise." "The ten enormously successful franchises they examine include fast-food businesses such as McDonald's, Pizza Hut, and Dunkin' Donuts... service providers like H&R Block, Century 21 Real Estate, Duskin Corp., and ServiceMaster... as well as Midas Mufflers and the 7-Eleven convenience stores. Each franchise is looked at in great depth, making you privy to information rarely divulged to those outside the franchising industry or even to most franchisee-owners." "Among other things, you'll discover what goes on inside the executive suites of these franchise operations... how key decisions are made and the business lessons that can be learned from their blunders; the sort of relationship that exists between each franchisor and its franchisees... training, services, and financing provided; fees and expenses to expect; how well a franchisor communicates with, and how extensively and strongly it supports, unit owners; candid comments from a wide cross-section of franchisees about what it's really like to own and run a particular franchise... how much money you can make, the amount of time you have to put in, the day-to-day problems you face, and anything else you'd ever want to know." "In short, you'll see "from the inside" what it takes to successfully operate various kinds of franchises; if you have the temperament and skills to succeed; and how to avoid every pitfall from inadequate policy manuals to needless restrictions or controls."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Franchising

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Light Paperback (1 lb or less)

North Carolina

The world's greatest salesman presents the definitive guide to effectively closing any sales presentation. Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.

How to Close Every Sale

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Light Hardcover (1 lb or less)

An American Success Story

Dave Longaberger was one of the most remarkable entrepreneurs of his generation. His vision, his unorthodox business methods, and his belief in people resulted in the creation of one of the largest and most successful private companies in America.

Longaberger: An American Success Story is Dave's fascinating firsthand account of how he created and grew his company into the largest basket manufacturer in the United States, employing thousands of people, revitalizing his community, and inspiring everyone involved with a commitment to quality, craftsmanship, and a unique management philosophy.

As Dave himself admits in this moving and compelling memoir, he was an unlikely success story. In addition to having epilepsy and a stutter, Dave suffered from a learning disorder, finally graduating high school at the age of twenty-one. Yet, he ran two profitable businesses, a restaurant and a grocery store -- which, to the horror of bankers and friends, he then sold in order to finance his struggling basket company.

Dave was a business maverick who only let adversities make him stronger and more versatile. He became renowned for his managerial skills -- and his sense of humor. More than once he started a food fight at a company event or launched a wild idea -- like the basket-shaped headquarters building -- that just happened to work perfectly.

This engaging story shows how Dave Longaberger shared his life and unconventional business sense to create what is now the $1 billion-in-sales Longaberger Company. Join him on his journey as he takes his own unique route to success. Learn about the many original and highly unusual management practices that not only contributed to the strength of the Longaberger enterprise but can make any business run more profitably. Follow Dave's example and develop the entrepreneurial skills necessary for business success.

Longaberger: An American Success Story is an affirmation of the American values of independence, hard work, and business ethics. Inspirational as well as informative, this is a moving portrait of an enterprise and an entrepreneur, both of whom are loved and revered by the thousands of people whose lives they have enriched.

About The Longaberger Company

From a bare-bones beginning with a handful of part-time employees in 1972, Longaberger today, under the leadership of president and CEO Tami Longaberger, employs some 8,700 people and inspires some 70,000 independent sales associates across the United States. The Longaberger Company has a sprawling campus of office facilities, production plants where basket makers create more than 40,000 high-quality baskets every day, and tourist attractions in and around central Ohio.

Longaberger (R)

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Georgia

Insights into the World's Most Successful Marketing Organization

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

The IBM Way

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Barry J. Farber; Robert L. Shook

Success Secrets of Sales Superstars

Robert L. Shook

Jackpot!

Carrie Shook; Robert L. Shook; William B. Cherkasky (Foreword by)

Franchising

Joe Girard; Robert L. Shook

How to Close Every Sale

David H. Longaberger; Robert L. Shook

Longaberger (R)

Buck Rodgers; Robert L. Shook; Tom Peters (Introduction by)

The IBM Way

Joe Girard, Robert L. Shook

How to Close Every Sale