Marcus J. Moore

Light Paperback (1 lb or less)

North Carolina

How Kendrick Lamar Ignited the Soul of Black America

This “smart, confident, and necessary” (Shea Serrano, New York Times bestselling author) first cultural biography of rap superstar and “master of storytelling” (The New Yorker) Kendrick Lamar explores his meteoric rise to fame and his profound impact on a racially fraught America­—perfect for fans of Zack O’Malley Greenburg’s Empire State of Mind. Kendrick Lamar is at the top of his game. The thirteen-time Grammy Award­-winning rapper is just in his early thirties, but he’s already won the Pulitzer Prize for Music, produced and curated the soundtrack of the megahit film Black Panther, and has been named one of Time’s 100 Influential People. But what’s even more striking about the Compton-born lyricist and performer is how he’s established himself as a formidable adversary of oppression and force for change. Through his confessional poetics, his politically charged anthems, and his radical performances, Lamar has become a beacon of light for countless people. Written by veteran journalist and music critic Marcus J. Moore, this is much more than the first biography of Kendrick Lamar. “It’s an analytical deep dive into the life of that good kid whose m.A.A.d city raised him, and how it sparked a fire within Kendrick Lamar to change history” (Kathy Iandoli, author of Baby Girl) for the better.

The Butterfly Effect

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Hardcover (1 to 2 lbs)

New Jersey

This first cultural biography of rap superstar and “master of storytelling” (The New Yorker) Kendrick Lamar explores his meteoric rise to fame and his profound impact on a racially fraught America—perfect for fans of Zack O’Malley Greenburg’s Empire State of Mind. Kendrick Lamar is at the top of his game. The thirteen-time Grammy Award­–winning rapper is just in his early thirties, but he’s already won the Pulitzer Prize for Music, produced and curated the soundtrack of the megahit film Black Panther, and has been named one of Time’s 100 Influential People. But what’s even more striking about the Compton-born lyricist and performer is how he’s established himself as a formidable adversary of oppression and force for change. Through his confessional poetics, his politically charged anthems, and his radical performances, Lamar has become a beacon of light for countless people. Written by veteran journalist and music critic Marcus J. Moore, this is the first biography of Kendrick Lamar. It’s the definitive account of his coming-of-age as an artist, his resurrection of two languishing genres (bebop and jazz), his profound impact on a racially fraught America, and his emergence as the bona fide King of Rap. The Butterfly Effect is the extraordinary, triumphant story of a modern lyrical prophet and an American icon who has given hope to those buckling under the weight of systemic oppression, reminding everyone that through it all—“we gon’ be alright.”

Vermont

A Book about De La Soul

The first book about De La Soul, High and Rising is a stunning cultural biography of the era-defining hip-hop trio that touched millions of lives and changed rap forever. De La Soul burst onto the scene with the release of their groundbreaking 1989 album 3 Feet High & Rising, an "anything goes" hip-hop masterpiece. Between their dusty drums and obscure samples, De La's debut was received as a new masterwork from a bygone era of Black experimentation. Formed in Long Island in 1988 by Kelvin "Posdnuos" Mercer, Dave "Trugoy the Dove" Jolicoeur, and Vincent "Maseo" Mason, De La Soul rebuked classification and appealed to the Black alternative. Their music was positive and psychedelic, their album art and music videos were full of flowers and peace signs. It was rap with a broad sonic palette, which would set a blueprint for artists like The Roots, Pharrell, Kid Cudi, Kanye West, and Kendrick Lamar. But as quickly as De La ascended, they were faced with the pressures of a changing industry and legal battles around sampling. Written by the acclaimed journalist Marcus J. Moore, author of The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America, High and Rising tells the whole story of one of the most influential rap groups of all time. In the process the book unpacks the birth of hip-hop and the evolution of alternative rap. Marcus also weaves in a deeply personal coming-of-age story about his journey through life with De La as a backdrop. Completed in the wake of Dave's passing and the group's arrival on streaming platforms after a long and bitter legal fight, High and Rising is not just a hip-hop tale, it's a triumphant book about staying the course, and how moving with integrity can lead to dynamic results.

High and Rising

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Marcus J. Moore

The Butterfly Effect

Marcus J. Moore

The Butterfly Effect

Marcus J. Moore

High and Rising