Carl Richards

Light Hardcover (1 lb or less)

Iowa

Simple Ways to Stop Doing Dumb Things with Money

It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap   Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-the behavior gap. Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to re

The Behavior Gap

0400c2b3-7ce7-419b-bd8f-6a2ddf34b786-1

California

A Simple Way to Be Smart about Your Money

Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once, they've begged, "Just tell me what to do."

It's no surprise that even my most successful friends feel confused or paralyzed. Even if they have a shelfful of personal finance books, they don't have time to make sense of all the information available. They don't just want good advice, they want the best advice--so rather than do the "wrong thing," they do nothing. Their 401(k) and bank statements pile up, unexamined or maybe even unopened.

What they don't realize is that bad calls about money aren't failures; they're just what happens when emotional creatures have to make decisions about the future with limited information. What I tell them is that we need to scrap striving for perfection and instead commit to a process of guessing and making adjustments when things go off track. Of course we're going to make the best guesses we can--but we're not going to obsess over getting them exactly right.

The fact is, in a single page you can prioritize what you really want in life and figure out how to get there. That's because a great financial plan has nothing to do with what the markets are doing, what your real estate agent is pitching, or the hot stock your brother-in-law told you about. It has everything to do with what's most important to you.

By now you may be wondering, "What about the details? How much do I need to invest each year, and how do I allocate it? How much life insurance do I need?" Don't worry: I'll cover those topics and many more, sharing strategies that will take the complexity out of them.

The most important thing is getting clarity about the big picture so you can cope with the unexpected. Maybe you'll lose the job you thought was secure; you'll take a financial risk that doesn't pan out; you'll have twins when you were only budgeting for one. In other words: Life will happen.

But no matter what happens, this book will help you bridge the gap between where you are now and where you want to go.

The One-Page Financial Plan

9f8f26c1-f20d-41be-a52a-39ed979b00c3-1

Dick Pobst

Hardcover copy of Trout Stream Insects by Dick Pobst

Oklahoma

An Orvis Streamside Guide

This compact little book, with more than 120 full-color photographs of the most important trout-stream insects, is a must for all fly fishermen, nationwide. Its crisp text offers basic information on trout-stream entomology and hatching cycles, and gives full information about all the major American mayflies, caddisflies, stoneflies, and midges - their description, behavior, and fishing potential. Each natural fly is shown in its three chief stages - nymph, dun, and spinner - in full color; helpful charts, diagrams, and actual-size silhouettes enhance the text of this invaluable book. (41/4 X 61/4, 100 pages, color photos, illustrations, charts)

Save this search

Carl Richards

The Behavior Gap

Carl Richards

The One-Page Financial Plan

Dick Pobst; Carl Richards

Trout Stream Insects

Browse by categories

Save this search

Carl Richards

The Behavior Gap

Carl Richards

The One-Page Financial Plan

Dick Pobst; Carl Richards

Trout Stream Insects