#hardcover #nonfiction #sociology #science #marketing

Light Hardcover (1 lb or less)

Tennessee

How Stories Live and Die in Viral Culture

A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.

And Then There's This

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#hardcover #cardogmillionaire #JimFlint #marketing #automotive #sellcars, #InternetDealership #Business #CarSales box 11

Texas

How to Sell Cars and Make Money at Your Internet Dealership

It's an age-old question with a straightforward answer: who wants to be a millionaire? Well, everyone does, of course The tough part is figuring out how. And believe it or not, if you're a dealer or manager in the automotive industry, you might be missing out on one of the biggest ways to increase your earning potential. The best part? You already have all of the tools and resources you need at your disposal.

As a twenty-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years--combined with Google's own astonishing data on how website visits correlate to car sales.

Using an entertaining quiz show format, this guide will let you know the truth about the power of online marketing and how this information can be used to your advantage. In addition to real-life research, trivia, and valuable advice, you'll be able to read candid conversations with car dealers as they put these methods to work for themselves and address the most successful strategies for improving their sales.

Car Dog Millionaire

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#paperback #hiphop #music #business #marketing

Light Paperback (1 lb or less)

California

How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenonraised a generation of black, Hispanic, white, and Asian consumers who have the same "mentalcomplexion"based on shared experiencesand values,rather than the increasinglyirrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.


*BRAND NEW* The Tanning of America

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#hardcover #nonfiction #creativity #art #business #marketing 

Hardcover (1 to 2 lbs)

New York

Unleashing the Creative Potential Within Us All

The founder of IDEO and his partner and brother, the author of the best-selling The Art of Innovation, outline strategies for tapping innate creative abilities, sharing uplifting stories from their work with forefront companies to outline principles for fostering innovation and problem solving.

Creative Confidence

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Slight water damage at the bottom left by the binder.  #educational #college #hardcover #marketing

Heavy Hardcover (2 to 4 lbs)

Kentucky

Business & Economics

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Contemporary Marketing

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Oversized Hardcover (4 to 6 lbs)

This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by Facing A Marketing Challenge and A Case For Critical Thinking: Meeting A Marketing Challenge - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.

Marketing

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#hardcover #economics #marketing #nonfiction #business #marketingstrategy #stickyideas #chipheath #danheath #collegebook 

Illinois

Why Some Ideas Survive and Others Die

Made to Stick

62574487-207a-4a85-b3de-ef4ad5e7e0a0-1

#Directmarketing
 #Database #Marketing #Communications #Digital #Customer-basedMarketing #Interactive #Strategies #Objectives #Management #Business box 111
Please note that the Highlighting shown is 1 of 5 places in the entire book where it’s been highlighted. Very minimal.￼ extremely expanded with lots of techniques and information for success in today’s digital multi channel marketplace. Lots of creative and wonderful ideas. ￼ There is a $7.50 purchase minimum when buying from my shop. There is a platform fee, packaging, travel costs and of course my time. My prices are extremely low, and so please if you don’t need another book, please buy one for a friend. Thanks for understanding. 😊I'm on Instagram as karrisbookstore. https://www.instagram.com/invites/contact/?i=1en2bac5na0c2&utm_content=oevzh6i

Please read the description

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

 * The expanding objectives of direct marketing in the digital age
 * Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
 * CRM applications, data mining, call center, campaign management, and sales force automation
 * Customer experience management--connecting customers and brands at every touch point
 * Brand building with direct marketing tools and techniques
 * The growth of direct marketing in Europe, Asia, and Latin America
 * Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Successful Direct Marketing Methods

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#nonfiction #hardcover #business #economics #marketing #money #tech #leadership #success

New Jersey

What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t)

Evangelist Marketing 

07da5326-f1d6-4ee4-aa81-88e1816f6a0a

#hardcover #sethgodin #marketing #business

Colorado

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Permission Marketing

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Paperback (1 to 2 lbs)

Maryland

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

 * Features unique, personalized, updated social media marketing strategies for service professionals
 * Provides new pricing models and sales strategies for simpler selling
 * Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
 * Offers new solid product launch strategies and tactics for creating instant awareness
 * Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Book Yourself Solid

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#hardcover #marketing #business #nonfiction #economics #stickyideas #marketingstrategy #chipheath box 3

1st edition HC, no dust jacket; has light wear to outside with used price sticker on back, else pages are clean and binding is tight. #business #marketing #nonfiction #hardcover #economics 

Washington

Different: Escaping the competitive herd

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#paperback #customers #marketing #nonfiction 

Florida

The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy... Create a Mass of Raving Fans...

THE MIND-READING SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS Do you know how to find out what people"really"want to buy? (Not what you"think"they want, not what they"say"they want, but what they"really"want?) The"secret"is"asking"the right questions and the right questions are"not"what you might expect. "" "Ask"is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking.The"Ask Formula"revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. You ll discover why the"Ask Formula"is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them and in a way that makes people fall in love with you and your company. In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, "The Miami Herald," "The San Francisco Chronicle," "Mass Market Retailer," "Bloomberg Businessweek"and more) turns everything you know about customer surveys on its head. You ll discover how Ryan Levesque developedhis proven system for creating survey-based, customized sales funnels. And you ll also learn how YOU can implement the same system in your own business no matter your market. The"Ask Formula"blueprint is laid out in clear and detailed steps for anyone to use and adapt. Whether you re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both"inspire"you and"show"you how to skyrocket your online income while creating a mass of raving fans in the process simply by asking the"right""questions"in a surprisingly different way. For people looking to scale up their business, "Ask"will utterly transform how you think about consumer behavior and selling online. For example, you ll learn: How to increase your income by 36% by asking potential customers this slightly unusual 4 word question. Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects) And much, much more "

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A few pen marks and creases in book #hardcover #nonfiction #business #customer #marketing #humancentereddesign #customerexperience #economics 

Connecticut

The Power of Putting Customers at the Center of Your Business

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

The solution in each case was a focus on customer experience, the most powerful--and misunderstood--element of corporate strategy today.

Customer experience is, quite simply, how your customers perceive their every interaction with your company. It's a fundamental business driver. Here's proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew twenty-two percent.

In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it?

Based on fourteen years of research by the customer experience leaders at Forrester Research,Outside In offers a complete roadmap to attaining the experience advantage. It starts with the concept of the Customer Experience Ecosystem--proof that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as the policies, processes, and technologies that all your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs.

Outside In

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#paperback #nonfiction #business #marketing

Pennsylvania

How to Become a Network Marketing ROCK STAR

ROCK Your Network Marketing Business

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#business #fiction #economics #hardcover #smallbusiness #innovation #branding #marketing 

15 Paths to Disruptive Innovation

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

The Ways to New

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#hardcover #freeprizeinside #SethGodin #marketing #advertising #selling #business #creativity, #Innovation #Product box 78

The Next Big Thing in Marketing

Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? It gives examples of market-changing innovations - the free prizes that worked like G.I Joe (a doll just for boys) and frequent flier miles - and teaches how to re-create these blockbuster ideas.

Free Prize Inside

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The New Customer Experience

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

UnSelling

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Creating and sustaining a winning social media strategy to promote and build your business, products, yourself, following, information….

How to Create and Sustain a Winning Social Media Strategy

The Fifth Estate, social networks and user-generated content, has changed how businesses need to operate now and into the future. The book offers a guide for corporations and non-profits to develop a social media strategy that aligns with overall communication and marketing goals. Includes case studies.

Welcome to the Fifth Estate

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#hardcover #nonfiction #persuasion #business #marketing #messaging

Your 7 Triggers to Persuasion and Captivation

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate

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#hardcover #nonfiction #business #marketing #customerexperience #buyerdecisions

Take Charge of the Time When Your Customer Decides to Buy

How long does it take to buy a loaf of bread? A pair of shoes? A car?

These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren't ticking at all.

For today's savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales.

After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers.

Stopwatch Marketingunveils a systematic way to capitalize on four different types of shopping styles - Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America's top brands put the concept of Stopwatch Marketing to work for them. You'll learn how-

 * Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.
 * Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users' 50-second search pattern.
 * Whole Foods reinvented the supermarket shopping experience to slow down their customers' clocks.
 * Microsoft exploits shoppers' reluctance to spend time researching alternatives to their Office software.
 * Lexus begins targeting customers up to a year before they set foot inside a dealer showroom.

In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them. Stopwatch Marketingshows how to do just that and increase your bottom line as a result.

Stopwatch Marketing

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#marketing #socialmedia
#content #marketingcopy 

The NEW Rulebook for Entrepreneurial Success

What's the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight.  It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you'll be able to sell pretty much anything you want.

Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

* The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
* Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
* Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
* Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
* Diversification: Grow your business by expanding into multiple delivery channels
* Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of

Bill Wasik

And Then There's This

Jim Flint; Michelle Lenzen

Car Dog Millionaire

Steve Stoute

*BRAND NEW* The Tanning of America

David Kelley; Tom Kelley

Creative Confidence

Louis Boone, David Kurtz

Contemporary Marketing

Courtland L. Bovée; Michael J. Houston; John V. Thill

Marketing

Chip Heath; Dan Heath

Made to Stick

Bob Stone; Ron Jacobs

Successful Direct Marketing Methods

Alex L. Goldfayn

Evangelist Marketing

Seth Godin

Permission Marketing

Michael Port

Book Yourself Solid

Chip Heath; Dan Heath

Made to Stick

Youngme Moon

Different: Escaping the competitive herd

Ryan Levesque

Ask

Harley Manning; Kerry Bodine; Josh Bernoff

Outside In

Sarah Robbins; Prime Concepts Group Publishing (Cover Design by, Illustrator, Prepared for Publication by)

ROCK Your Network Marketing Business

Jean-Marie Dru

The Ways to New

Seth Godin

Free Prize Inside

Chip Heath; Dan Heath

Made to Stick

Alison Kramer; Scott Stratten

UnSelling

Geoff Livingston; Adam Ostrow (Introduction by)

Welcome to the Fifth Estate

Sally Hogshead

Fascinate

John Rosen; AnnaMaria Turano

Stopwatch Marketing

Joe Pulizzi

Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

BRAND NEW The Tanning of America