#hardcover #customers #influence #marketing #business #persuasion #insight #buyerbehavior 

Light Hardcover (1 lb or less)

New York

What Really Influences Customers in the Age of (Nearly) Perfect Information





Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework--the Influence Mix--for thinking about consumer decision making, which should help managers develop more effective marketing strategies.

How people buy things has changed profoundly--yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Contrary to what we frequently hear, consumers will (on average) make better choices and act more rationally.

Absolute Value answers the pressing question of what influences customers in this new age. Simonson and Rosen identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides an entirely new way of thinking about marketing.

Absolute Value

430f5e03-c477-4556-87ab-7ddd6b18f50e-1

Jane. Austen

Uzma Jalaluddin

Light Paperback (1 lb or less)

Michigan

Jane Austen’s last completed novel, a brilliantly insightful story of regret, second chances, and the courage to follow our hearts Anne Elliot is twenty-seven and unmarried—by all accounts a spinster in her time—seemingly doomed to spend the rest of her life waiting on her image-obsessed father and extravagant older sister; attempting to maintain their once lavish, now dwindling family estate; and occasionally babysitting the children of her married younger sister. It wasn’t always this way, though. When Anne was nineteen, she was in love with and engaged to Frederick Wentworth, a man with no money and few prospects. Anne’s well-meaning family and friends convinced her that a young heiress like herself could do better, so she broke off the engagement. But when chance brings Wentworth and Anne together again eight years later, he is now an accomplished naval captain with an impressive fortune, and Anne must face her feelings for him that remain and consider how different her life could have been if only she hadn’t been so easily persuaded by others.

Persuasion

178b300d-6102-4086-a5c2-ea0e54ee51fe-1

#softcover #persuasion #specialedition #janeausten #persuasion #collectible

Oregon

Preaching to Convince

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#hardcover #nonfiction #psychology #self  #influence #influencing #influencers #persuasion

Hardcover (1 to 2 lbs)

Arizona

An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Influencer: the Power to Change Anything, First Edition (Hardcover)

bd0f7c5f-882a-4559-9477-81b912e94b30-1

#paperback #advertising #copy #copywriting #marketing #conceptual #persuasion #wizardofads #effectiveness #impact

Turning Words into Magic and Dreamers into Millionaires

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

 * multiply the effectiveness of your advertising
 * understand the tug-of-war between intellect and emotion
 * create totally new concepts from combinations of old ones
 * focus your advertising, your business, and your life.

The Wizard of Ads

bc6246f2-d1a7-4f94-b1d6-b4c99a607ee0-1

Jane Austen

Heavy Hardcover (2 to 4 lbs)

Four Classic Novels

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How to Lead When You're Not in Charge

Let's face it. In this chaotic world of teams, matrix management, and horizontal organizations, it's tougher than ever to get things done. How do you lead when you're not the one in charge How can you be effective when joint action is needed You need an edge in order to reach solutions and effectively work with others.

Getting It Done

c093cdee-5afe-4284-a742-f5965d616c14-1

Paperback (1 to 2 lbs)

Minnesota

Word Cloud Classics

#paperback #janeaustin #Persuasion #fiction #historicalfiction #bookofthemonth #classics #illustrated

Florida

Illustrated 

Persuasion. Jane Austin

Hawaii

No home library is complete without the classics! Persuasion is a keepsake to be read and treasured.

Published in 1818, Persuasion was Jane Austen's last completed novel. In this compelling love story, Anne Elliott is unhappy and unmarried at twenty-seven. At the urging of her family, she broke her engagement to the man she loved eight years before because he was poor and didn't have good family connections. When they meet again, he is wealthy, a captain in the navy, and looking for a wife, but he has not forgiven Anne for her rejection and resolves not to fall in love with her again. With a heat-burnished cover, foil stamping, and designed endpapers, the Word Cloud Classics edition of Persuasion is the perfect addition to any bookshelf!

 

About the Word Cloud Classics series:

Classic works of literature with a clean, modern aesthetic! Perfect for both old and new literature fans, the Word Cloud Classics series from Canterbury Classics provides a chic and inexpensive introduction to timeless tales. With a higher production value, including heat burnished covers and foil stamping, these eye-catching, easy-to-hold editions are the perfect gift for students and fans of literature everywhere.

California

#paperback #influence #marketing #social #socialpsychology #persuasion #influencers

Science and Practice

This book is an examination of the psychology of compliance. Written in a narrative style the author combines research and his own experience with the techniques and strategies commonly used to gain compliance and to influence the outcome.

Influence

dc8aac2f-9e8f-41a5-b18d-c38263e69c9b-1

#paperback #classics #janeausten #persuasion #romance

Pennsylvania

At twenty-seven, Anne Elliot is no longer young and has few romantic prospects. Eight years earlier, she had been persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortune nor rank. This book is about what happens when they encounter each other again.

Wouldn't having all of Jane Austen's books be great for your bookshelf?
I think it would look fantastic. 

Nevada

The Complete Novels

Jane Austen wrote in the eighteenth century, but her novels are timeless. This complete anthology is unique among single-volume editions of her work because it includes the obscure but delightful Lady Susan, along with the six better-known novels and thirty of Hugh Thomson's irresistible drawings. All of Jane Austen's novels are love stories, all are stories of country gentry, and all end happily, one way or another. Her plots have the complexity of life and her characters are described with inimitable style and wit—whether caustic or warmly affectionate. The novels contained in this anthology are Pride and Prejudice, Sense and Sensibility, Mansfield Park, Emma, Northanger Abbey, Persuasion, and Lady Susan. The nineteenth-century illustrations of Hugh Thomson capture the flavor of Jane Austen's characters and enhance this extraordinary collection of the complete works of one of the greatest novelists of all time.

79e05563-fdb5-411f-be6d-dc86a5d41aca-1

Dover thrift edition 
No tears or rips
Smoke free pet free home

The romance between Captain Wentworth and Anne, the daughter of Sir Walter Elliot, is doomed because of the young man's family connections and lack of wealth, until he makes his fortune at sea and returns to claim her as his wife.

Jonah Berger

How to Change Anyone's Mind

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to Last

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

The Catalyst

47bac170-1a74-451a-933b-60a4317e9d1d-1

Has some wear on the back cover. Sprayed edges are light pink.

Washington

Persuasion 

#motivation #inspiration #change #communication #persuasion

How to change your words to change your life 

Instant Persuasion

Virginia

Where the Rhythm Takes You

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Robert B. Cialdini

Utah

The Psychology of Persuasion

88b13201-2f77-423f-b83f-6e4371304737-1

New Mexico

A novel by the nineteenth-century English author describing the courtship of a baronet's daughter and a young soldier

#communication #business #speaking #listening #career #persuasion 

Getting Results Through Speaking and Listening

Select Books is proud to launch its new series authored by Dr Thomas D. Zweifel, CEO of Swiss Consulting Group.

The Global Leader Series focuses on the human element - an organisation's most valuable asset. Building on 20 years of performance coaching and cross-cultural management, Dr Zweifel uses true stories, real research, and unique insight to give you the tools you need to manage and work with people effectively, and get results. In short, the difference between a good company and a great one may lie in its ability to communicate.

In Communicate or Die, Dr Zweifel shows you how to achieve breakthrough performance simply by changing the way you speak and listen.

Save this search

Itamar Simonson; Emanuel Rosen

Absolute Value

Jane. Austen; Uzma Jalaluddin

Persuasion

Jane Austen

Persuasion

James D. Berkley (Editor)

Preaching to Convince

Kerry Patterson; Joseph Grenny; David Maxfield; Ron McMillan; Al Switzler

Influencer: the Power to Change Anything, First Edition (Hardcover)

Roy H. Williams

The Wizard of Ads

Jane Austen

Four Classic Novels

Roger Fisher; Alan Sharp

Getting It Done

Jane Austen

Persuasion

Jane Austin

Persuasion. Jane Austin

Jane Austen

Persuasion

Jane Austen

Four Classic Novels

Robert B. Cialdini

Influence

Jane Austen

Persuasion

Jane Austen

Jane Austen

Jane. Austen

Persuasion

Jonah Berger

The Catalyst

Jane Austen

Persuasion

Laurie Puhn, J.D.

Instant Persuasion

Sarah Dass

Where the Rhythm Takes You

Robert B. Cialdini

Influence

Jane. Austen

Persuasion

Thomas D. Zweifel

Communicate or Die

Jane Austen

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