#marketing #socialmedia
#content #marketingcopy 

Hardcover (1 to 2 lbs)

Washington

The NEW Rulebook for Entrepreneurial Success

What's the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight.  It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you'll be able to sell pretty much anything you want.

Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

* The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
* Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
* Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
* Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
* Diversification: Grow your business by expanding into multiple delivery channels
* Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of

Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

b507bf0e-939a-4304-bfc3-5bbe1691e813-1

Missouri

Reach the Largest and Most Influential Generation of Consumers Ever

Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

Marketing to Millennials

8d6a8882-c19e-40d5-ba85-4db83f29ff76-1

#hardcover #nonfiction #sociology #science #marketing

Light Hardcover (1 lb or less)

Tennessee

How Stories Live and Die in Viral Culture

A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.

And Then There's This

84d69053-8a3f-48a1-9969-cb226c309108-1

New Jersey

The Nine Rules to Capture Global Attention

A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.

Break Through the Noise

1ff1820f-b8fc-4012-9eac-833f825e2883-1

#paperback #hiphop #music #business #marketing

Light Paperback (1 lb or less)

California

How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenonraised a generation of black, Hispanic, white, and Asian consumers who have the same "mentalcomplexion"based on shared experiencesand values,rather than the increasinglyirrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.


*BRAND NEW* The Tanning of America

3deab899-f68b-45da-8157-9df1552f8bb4-1

Texas

The New Customer Experience

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

UnSelling

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One of the biggest unidentified trends in the United States today is the increased number of small farms. Too few small farms earn the dollars needed to keep a family in the country. There are profit potentials aplenty in herbs and spices, all of which can produced in the United States. The author has identified several  hundred herbs and spices, all of which could be produced in the United States, that are presently imported. Perfectly valid markets exist for these products, and they have existed for 100 years or more.  Learn the potential of herbs as a cash crop

Paperback (1 to 2 lbs)

Maryland

The Potential of Herbs as a Cash Crop

Bernadette Jiwa

Book is in new condition with no markings or highlights. 

The One-Page Method for Reimagining Your Business and Reinventing Your Marketing

"Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference and gives you a new one page method for reimaging your business and reinventing your marketing, It helps you to recognize opporunities that create value, to develop products and services that people want, and to matter to your customers"--Provided by publisher.

Difference

8fec8b21-9245-4264-a9bc-28c8e85d0508-1

Janie Marquiss

Take a journey with the author through farmers markets and bazaars, and learn how she made thousands of dollars, and how you can too.  

This book is about my journey through farmers markets and bazaars, and how I made thousands of dollars selling chocolate truffles. I have shared all my recipes from my business, LaLa Land Chocolates in this book so you too can make thousands of dollars. Enjoy!

The Secrets to Making Thousands at Farmers Markets and Bazaars

f24d39f5-6f55-4738-bcbc-0fc59ecda7e0-1

#hardcover #sethgodin #marketing #business

Colorado

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Permission Marketing

3a62587e-caf7-44bc-84db-464573961230-1

#hardcover #nonfiction #marketing #business #finance #networking

Mastering the New Marketing Mindset for Tomorrow's Consumers

The chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level.

Quantum Marketing

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Slight water damage at the bottom left by the binder.  #educational #college #hardcover #marketing

Heavy Hardcover (2 to 4 lbs)

Kentucky

Business & Economics

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Contemporary Marketing

c963c557-daa1-4e61-ae3a-64ba304d834e-1

1st edition HC, no dust jacket; has light wear to outside with used price sticker on back, else pages are clean and binding is tight. #business #marketing #nonfiction #hardcover #economics 

Different: Escaping the competitive herd

a1116feb-f32c-4c50-9abe-ecc8c5baa4a5-1

A few pen marks and creases in book #hardcover #nonfiction #business #customer #marketing #humancentereddesign #customerexperience #economics 

Connecticut

The Power of Putting Customers at the Center of Your Business

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

The solution in each case was a focus on customer experience, the most powerful--and misunderstood--element of corporate strategy today.

Customer experience is, quite simply, how your customers perceive their every interaction with your company. It's a fundamental business driver. Here's proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew twenty-two percent.

In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it?

Based on fourteen years of research by the customer experience leaders at Forrester Research,Outside In offers a complete roadmap to attaining the experience advantage. It starts with the concept of the Customer Experience Ecosystem--proof that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as the policies, processes, and technologies that all your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs.

Outside In

af6bb14f-0ac5-4244-bd2e-e7e1b7f06135-1

Bertha Reppert

Turn your green thumb into a profitable business

Practical advice on budgets, locations, business plans, bookkeeping, staffing, inventory, and pricing. Case histories of 50 thriving herb businesses. Additional topics include developing products, packaging, special events, and methods for expanding.

Growing Your Herb Business

089815f4-06e1-458b-8d45-1478270db16f-1

#hardcover #strategy #business #marketing #buyerbehavior #customerinteraction #consumergoods #marketdynamics #valuecreation

New York

Shifting Your Strategy from Products to Customers

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.

Tilt

d80e0d4b-d2ca-4d44-bda6-a4615d5d7bdd-1

#hardcover #economics #marketing #nonfiction #business #marketingstrategy #stickyideas #chipheath #danheath #collegebook 

Illinois

Why Some Ideas Survive and Others Die

Made to Stick

62574487-207a-4a85-b3de-ef4ad5e7e0a0-1

#hardcover #customers #influence #marketing #business #persuasion #insight #buyerbehavior 

What Really Influences Customers in the Age of (Nearly) Perfect Information





Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework--the Influence Mix--for thinking about consumer decision making, which should help managers develop more effective marketing strategies.

How people buy things has changed profoundly--yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Contrary to what we frequently hear, consumers will (on average) make better choices and act more rationally.

Absolute Value answers the pressing question of what influences customers in this new age. Simonson and Rosen identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides an entirely new way of thinking about marketing.

Absolute Value

430f5e03-c477-4556-87ab-7ddd6b18f50e-1

#business #fiction #economics #hardcover #smallbusiness #innovation #branding #marketing 

Pennsylvania

15 Paths to Disruptive Innovation

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

The Ways to New

bbf3bd6a-515f-4062-8fb0-58b147bb376e-1

Creating and sustaining a winning social media strategy to promote and build your business, products, yourself, following, information….

How to Create and Sustain a Winning Social Media Strategy

The Fifth Estate, social networks and user-generated content, has changed how businesses need to operate now and into the future. The book offers a guide for corporations and non-profits to develop a social media strategy that aligns with overall communication and marketing goals. Includes case studies.

Welcome to the Fifth Estate

06246d4e-4484-4a25-8e8f-b53220edb918-1

#hardcover #marketing #business #nonfiction #economics #stickyideas #marketingstrategy #chipheath box 3

#hardcover #nonfiction #business #marketing #customerexperience #buyerdecisions

Take Charge of the Time When Your Customer Decides to Buy

How long does it take to buy a loaf of bread? A pair of shoes? A car?

These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren't ticking at all.

For today's savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales.

After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers.

Stopwatch Marketingunveils a systematic way to capitalize on four different types of shopping styles - Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America's top brands put the concept of Stopwatch Marketing to work for them. You'll learn how-

 * Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.
 * Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users' 50-second search pattern.
 * Whole Foods reinvented the supermarket shopping experience to slow down their customers' clocks.
 * Microsoft exploits shoppers' reluctance to spend time researching alternatives to their Office software.
 * Lexus begins targeting customers up to a year before they set foot inside a dealer showroom.

In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them. Stopwatch Marketingshows how to do just that and increase your bottom line as a result.

Stopwatch Marketing

493e678f-9dd8-4653-be37-191cf442def4-1

Lee Sturdivant

Growing and Marketing Herbs, Herbal Products and Herbal Knowledge

Offers interviews with entrepreneurs who have developed creative approaches to small businesses related to herbs. This work also presents tips on basic small business skills, and serves as a useful resource for related publications, associations, and suppliers of plants, seeds, and equipment for growing and marketing herbs.

Herbs for Sale

8246f41c-422d-45ca-bf6c-d0b73d1f6e00-1

There's gold to be dug in backyard gardens! But to turn dirt into dough, amateur farmers need some business tips. In the face of rising food prices and food poisoning scares, people want locally grown food, giving small gardeners the chance to turn a profita healthy, green (not to mention good-for-you) profit. In this practical, step-by-step guide, you will learn how to:
Sell overstock to local restaurants
Participate in farmer's markets
Grow cut flowers to sell
Package your produce attractively
Keep honey bees, chickens, and other alternative produce
Packed full of gardening, marketing, and selling tips and tricks, this book shows you how to develop your own small plots of land (less than an acre) into a money-making resource. A good garden is full of greenbacks!

Save this search

Joe Pulizzi

Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Jeff Fromm; Christie Garton

Marketing to Millennials

Bill Wasik

And Then There's This

Tim Staples; Josh Young

Break Through the Noise

Steve Stoute

*BRAND NEW* The Tanning of America

Alison Kramer; Scott Stratten

UnSelling

Richard Alan Richard

The Potential of Herbs as a Cash Crop

Bernadette Jiwa

Difference

Janie Marquiss

The Secrets to Making Thousands at Farmers Markets and Bazaars

Seth Godin

Permission Marketing

Raja Rajamannar

Quantum Marketing

Louis Boone, David Kurtz

Contemporary Marketing

Youngme Moon

Different: Escaping the competitive herd

Harley Manning; Kerry Bodine; Josh Bernoff

Outside In

Bertha Reppert

Growing Your Herb Business

Niraj Dawar

Tilt

Chip Heath; Dan Heath

Made to Stick

Itamar Simonson; Emanuel Rosen

Absolute Value

Jean-Marie Dru

The Ways to New

Geoff Livingston; Adam Ostrow (Introduction by)

Welcome to the Fifth Estate

Chip Heath; Dan Heath

Made to Stick

John Rosen; AnnaMaria Turano

Stopwatch Marketing

Lee Sturdivant

Herbs for Sale

John Tullock

Pay Dirt

BRAND NEW The Tanning of America