Harry Beckwith

Light Hardcover (1 lb or less)

A Field Guide to Modern Marketing

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: * Why focus groups, value-price positioning, discount pricing, and being the best usually fail * The critical emotion that most influences your prospects-and how to deal with it * The vital role of vividness, focus, "anchors," and stereotypes * The importance of Halo, Cocktail Party, and Lake Wobegon Effects * Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn * Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention ...and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples-from Federal Express, Citicorp, and a growing Greek travel agency...to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written.

Selling the Invisible

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Light Paperback (1 lb or less)

How to stop worrying and start living 

Kerry Patterson

Joseph Grenny

Ron McMillan

Al Switzler

Heavy Paperback (2 to 4 lbs)

The New York Times and Washington Post bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” —from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

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Louann Brizendine

The founder of the first clinic in the country to study and treat women's brain functions provides a truly comprehensive look at the way women's minds work, combining two decades of research, real-life stories, and all of the latest information from the scientific community at large. Reprint. 75,000 first printing.

The Female Brain

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Ed Mylett

Hardcover (1 to 2 lbs)

The Ultimate Guide to Happiness and Success

You're one more intentional thought and action away from discovering your best life

In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on 30 years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life.

In The Power of One More, you'll:

 * Learn why you're closer to your dreams and goals than you think and why using The Power of One More strategies will help you cross the finish line in whatever race you're running
 * Understand the psychology and science of how to use The Power of One More in every part of your life to help you solve problems and achieve levels of success you never thought possible
 * Discover time-tested and unique solutions to challenges that will remove the mental roadblocks you've been battling for years

Perfect for anyone who wants more bliss, wealth, or better relationships, The Power of One More is an indispensable roadmap to realizing and exceeding your personal and professional goals by tapping into the superpowers and gifts you already have inside you.

The Power of One More

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Bobby Herrera

Life-Changing Lessons about Leading

Every leader has stories about the challenges they have faced and struggles they have overcome. In the moment, those situations require strength, patience, perseverance and courage. With time, those struggles provide us lessons for how to be better leaders. Bobby Herrera learned to see those struggles as gifts.

As the co-founder and CEO of Populus Group, Bobby never imagined the challenges of building a $500 million organization that serves tens of thousands of people. Throughout his life, he experienced the divergence between the intentional leader he wanted to be, and the less engaged version of him that showed up at the office every day. One day at a company meeting, he decided to share a story about one of his first struggles as a young adult. That story, a pivotal experience that had transformed Bobby's life, inspired his employees with its radical transparency, humility and the idealism of Bobby's dreams for the company.

In The Gift of Struggle, Bobby shares twelve of those stories from his leadership journey. Each chapter shares the details of the story, the broader lesson any leader can apply, a set of questions to reflect on, and an afterword for how the story later unfolded in Bobby's life. Building on Bobby's efforts, this book inspires readers to find their own stories, share their gifts of struggle with others, and become the leader they imagine they can be.

The Gift of Struggle

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Heidi Grant

How to Get People to Help You

Humans have a natural instinct to help others.

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone--social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable.

But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

However, asking people for help isn't intuitive; in fact, a lot of our instincts are wrong. As a result, we do a poor job of calling in the reinforcements we need, leaving confused or even offended colleagues in our wake.

This pragmatic book explains how to get it right. With humor, insight, and engaging storytelling, Heidi Grant, PhD, describes how to elicit helpful behavior from your friends, family, and colleagues--in a way that leaves them feeling genuinely happy to lend a hand.

Whether you're a first-time manager or a seasoned leader, getting people to pitch in is what leadership is. Fortunately, people have a natural instinct to help other human beings; you just need to know how to channel this urge into what it is you specifically need them to do. It's not manipulation. It's just management.

Reinforcements

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Trish Bertuzzi

Paperback (1 to 2 lbs)

Build Repeatable Pipeline and Accelerate Growth with Inside Sales

The Sales Development Playbook

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Katrina Alcorn

American Moms on the Brink

Winner of a Foreword IndieFab Book of the Year Award Katrina Alcorn was a 37-year-old mother with a happy marriage and a thriving career when one day, on the way to Target to buy diapers, she had a breakdown. Her carefully built career shuddered to a halt, and her journey through depression, anxiety, and insomnia—followed by medication, meditation, and therapy—began. Alcorn wondered how a woman like herself, with a loving husband, a supportive boss, three healthy kids, and a good income, was unable to manage the demands of having a career and a family. Over time, she realized that she wasn’t alone; many women were struggling to do it all—and feeling as if they were somehow failing as a result. Mothers are the breadwinners in two-thirds of American families, yet the American workplace is uniquely hostile to the needs of parents. Weaving in surprising research about the dysfunction between the careers and home lives of working mothers, as well as the consequences to women’s health, Alcorn tells a deeply personal story about “having it all,” failing miserably, and what comes after. Ultimately, she offers readers a vision for a healthier, happier, and more productive way to live and work.

Maxed Out

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Robert A. Glover

A Proven Plan for Getting What You Want in Love, Sex, and Life

Originally published as an e-book that became a controversial media phenomenon, No More Mr. Nice Guy! landed its author, a certified marriage and family therapist, on The O'Reilly Factor and the Rush Limbaugh radio show. Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover. He explains how they can stop seeking approval and start getting what they want in life, by presenting the information and tools to help them ensure their needs are met, to express their emotions, to have a satisfying sex life, to embrace their masculinity and form meaningful relationships with other men, and to live up to their creative potential.

No More Mr Nice Guy

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Rosamund Stone Zander

Benjamin Zander

Transforming Professional and Personal Life

A NATIONAL BESTSELLER Discover the twelve breakthrough practices for bringing creativity and a sense of possibility into all of your endeavors in this bestselling guide from the author of Pathways to Possibility Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment. The authors' harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.

The Art of Possibility

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Kindra Hall

The Power of Storytelling to Captivate, Influence, and Transform

The moment you take control of your stories, you take control of your business and your life.

Stories That Stick

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Rick Kam

Rick Kam

@rick125367

Books Listed

Following

Followers

Harry Beckwith

Selling the Invisible

Dale Carnegie

How to stop worrying and start living

Kerry Patterson; Joseph Grenny; Ron McMillan; Al Switzler

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

Louann Brizendine

The Female Brain

Ed Mylett

The Power of One More

Bobby Herrera

The Gift of Struggle

Heidi Grant

Reinforcements

Trish Bertuzzi

The Sales Development Playbook

Katrina Alcorn

Maxed Out

Robert A. Glover

No More Mr Nice Guy

Rosamund Stone Zander; Benjamin Zander

The Art of Possibility

Kindra Hall

Stories That Stick

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Browse by categories

Harry Beckwith

Selling the Invisible

Dale Carnegie

How to stop worrying and start living

Kerry Patterson; Joseph Grenny; Ron McMillan; Al Switzler

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

Louann Brizendine

The Female Brain

Ed Mylett

The Power of One More

Bobby Herrera

The Gift of Struggle

Heidi Grant

Reinforcements

Trish Bertuzzi

The Sales Development Playbook

Katrina Alcorn

Maxed Out

Robert A. Glover

No More Mr Nice Guy

Rosamund Stone Zander; Benjamin Zander

The Art of Possibility

Kindra Hall

Stories That Stick

Get The App