Phillip E. Pfeifer

David J. Reibstein

Paul W. Farris

Neil T. Bendle

The authors show how to use a "dashboard" of metrics to view market dynamics from multiple perspectives, to maximize accuracy, and to "triangulate" to optimal solu-tions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power, margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.
For clarity and simplicity, this book avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques

Heavy Hardcover (2 to 4 lbs)

Utah

50+ Metrics Every Executive Should Master

Today's best marketers recognize the central importance of metrics, measurement, and accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In 50 Metrics Every Marketer Must Know, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully.

Marketing Metrics

9edef521-c346-4b0e-98d1-eb09ac4862c2-0

Robert G. Cooper

Scott J. Edgett

Elko J. Kleinschmidt

Hardcover (1 to 2 lbs)

Second Edition

Portfolio Management for New Products

6891bd7a-2026-45b5-92ef-d9a749fd2cdd-0

Mark Horstman

This book will give you a step-by-step plan for transforming your relationships with your direct reports.
Manager Tools has surveyed/tested over 90,000 managers over the past 20 years. Based on that data, it provides the best ways to achieve the four critical managerial behaviors:
• Build Relationships. Why talking all the time doesn't work to build trust. Why most managers focus on the wrong topics when chatting with directs. How to build trust through frequency and high-quality communications. How and why to introduce, brief, start, and continue the most important tool: One On Ones.
focus on the wrong topics when chatting with directs. How to build trust through frequency and high-quality communications. How and why to introduce, brief, start, and continue the most important tool: One On Ones.
• Communicate About Performance. Managers say they want more feedback and guidance from their boss but then they make the same mistake with their own team members. They don't know what to say, or when to say it, or why directs push back on corrective guidance. You'll learn here how to rollout feedback so that you can address positive or negative situations in less than 10 seconds. No drama, just better results.
• Ask for More. Great managers are never satis-fied. They inspire and praise, and also identify areas for improvement. They work with their team to improve each member's productivity by collaborating on goals and a plan to get there.
The Coaching Model allows you to improve skills in 10 minutes a week—and without spending hours on a detailed five month growth plan.
• Push Work Down. The very best managers challenge their teams to do more by sharing their own work, exposing directs to higher level challenges, and freeing up their own time to get more done that only they can do. Learn how to Delegate a responsibility in five minutes.
Discover how managers all over the world have elevated their ability to do their jobs well and earn the respect and admiration of their teams with the proven methodology in The Effective Manager.

The how-to guide for exceptional management from the bottom up

The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today. First, you'll identify what "effective management" actually looks like: can you get the job done at a high level? Do you attract and retain top talent without burning them out? Then you'll dig into the four critical behaviors that make a manager great, and learn how to adjust your own behavior to be the leader your team needs. You'll learn the four major tools that should be a part of every manager's repertoire, how to use them, and even how to introduce them to the team in a productive, non-disruptive way.

Most management books are written for CEOs and geared toward improving corporate management, but this book is expressly aimed at managers of any level--with a behavioral framework designed to be tailored to your team's specific needs.

 * Understand your team's strengths, weaknesses, and goals in a meaningful way
 * Stop limiting feedback to when something goes wrong
 * Motivate your people to continuous improvement
 * Spread the work around and let people stretch their skills

Effective managers are good at the job and "good at people." The key is combining those skills to foster your team's development, get better and better results, and maintain a culture of positive productivity. The Effective Manager shows you how to turn good into great with clear, actionable, expert guidance.

The Effective Manager

545f775b-8dd6-403d-a378-2184278355a9-1

Stephen P. Smith

Hot Exercise will show you how to obtain multiple streams of physical and mental benefits from one training method. It will arm you with the knowledge and motivation to access your inner warrior and strengthen your mind and body with more workout in less time.
So if you are a beginner or if you are a professional athlete, Hot Exercise is your guidebook to blaze a trail through the bold new infrared fitness frontier.

Light Hardcover (1 lb or less)

HOTWORX and the Bold New Infrared Fitness Frontier

Hot Exercise

886f514e-8e50-4ca5-ae94-a325834ba8d8-0

Cal Newport

Why Skills Trump Passion in the Quest for Work You Love

In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers.

Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.



So Good They Can't Ignore You

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Richard Elgie

Richard Elgie

@richard933834

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Phillip E. Pfeifer; David J. Reibstein; Paul W. Farris; Neil T. Bendle

Marketing Metrics

Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt

Portfolio Management for New Products

Mark Horstman

The Effective Manager

Stephen P. Smith

Hot Exercise

Cal Newport

So Good They Can't Ignore You

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Phillip E. Pfeifer; David J. Reibstein; Paul W. Farris; Neil T. Bendle

Marketing Metrics

Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt

Portfolio Management for New Products

Mark Horstman

The Effective Manager

Stephen P. Smith

Hot Exercise

Cal Newport

So Good They Can't Ignore You

Get The App