Elizabeth Gilbert

Light Hardcover (1 lb or less)

California

Creative Living Beyond Fear

Explores attitudes, approaches, and habits needed to live a creative life.

Big Magic

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Claire Wasserman

The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career

From career coach and founder of the startup Ladies Get Paid—the eponymous organization leading the fight for equality in the workplace—comes an empowering guide to provide you with the tools to strategically navigate the workplace, achieve success, and become a true leader. Claire Wasserman has one goal for women: Rise up and get paid. As the founder of Ladies Get Paid, Claire has worked her entire adult life to promote gender equality in the workplace. If you’re looking to navigate a promotion or break the glass ceiling, Ladies Get Paid is your essential toolkit for achieving success. Filled with straightforward advice and inspiring stories, Ladies Get Paid encourages self-advocacy and activism as a way to advance your career and make more money. Covering topics as crucial and varied as how to find the perfect mentor, how to negotiate a raise, and how to become a leader, Ladies Get Paid is a reminder that you are valuable—both as an individual woman and as part of the female community. And ultimately, it’s about more than your wallet—it’s about your worth.

Ladies Get Paid

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Gabriel Weinberg

Justin Mares

How Any Startup Can Achieve Explosive Customer Growth

Most startups don't fail because they can't build a product.
Most startups fail because they can't get traction. 

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
 
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
 
Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.

Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
 
·Find and use offline ads and other channels your competitors probably aren't using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research

Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Traction

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Mitch Albom

Light Paperback (1 lb or less)

A specially produced paperback edition -- with flaps -- of the phenomenal #1 New York Times bestseller, that has sold more than six million copies in hardcover Eddie is a grizzled war veteran who feels trapped in a meaningless life of fixing rides at a seaside amusement park. His days are a dull routine of work, loneliness, and regret. Then, on his 83rd birthday, Eddie dies in a tragic accident, trying to save a little girl from a falling cart. He awakens in the afterlife, where he learns that heaven is not a lush Garden of Eden, but a place where your earthly life is explained to you by five people. These people may have been loved ones or distant strangers. Yet each of them changed your path forever. One by one, Eddie's five people illuminate the unseen connections of his earthly life. As the story builds to its stunning conclusion, Eddie desperately seeks redemption in the still-unknown last act of his life: Was it a heroic success or a devastating failure The answer, which comes from the most unlikely of sources, is as inspirational as a glimpse of heaven itself. In The Five People You Meet in Heaven, Mitch Albom gives us an astoundingly original story that will change everything you've ever thought about the afterlife -- and the meaning of our lives here on earth. With a timeless tale, appealing to all, this is a book that readers of fine fiction, and those who loved Tuesdays with Morrie, will treasure.

The Five People You Meet in Heaven

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Sophia Amoruso

In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward to today, and she’s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly. “A witty and cleverly told account . . . It’s this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing.” —Los Angeles Times “Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.” —Vanity Fair “#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement.” —Lena Dunham

#girlboss

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Scout Sobel

The Emotional Entrepreneur

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Mark Moran

Mark Sceurman

Greg Bishop

Mike Marinacci

Joe Oesterle

Paperback (1 to 2 lbs)

Your Travel Guide to California's Local Legends and Best Kept Secrets

Praise for Weird California:

"This book is filled with surprises...even if you never leave your house, this book is a trip."  

--Sacramento News and Review

 

"It's a handsome thing: nearly 300 colorful pages..."   --San Francisco Bay Guardian

Weird California

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