Hsüan Hua

Light Hardcover (1 lb or less)

Guan Yin Bodhisattva, Chan Meditation, and Amitabha Buddha Intensive Practice Sessions Instructions

Insights

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Zach Hunter

Jon Foreman

Small note in the front cover, as pictured 

Light Paperback (1 lb or less)

Your Guide to Freeing Slaves and Changing the World

In this title, Zach Hunter reveals the elements needed to make amazing changes in your world. In the end, he hopes you'll find the thing you're passionate about and start making changes.

Be the Change

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Karen Ehman

Other-Centered Living in a Self-Centered World

In a culture saturated and obsessed with self, Listen Love Repeat inspires readers to embrace backwards living by finding true joy through intentional acts of kindness. Providing practical tips and encouragement, Karen Ehman inspires us to live alert and to be on the lookout in conversations with others for hints of what kindness we might show them

Listen, Love, Repeat

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Bryan Pearson

Hardcover (1 to 2 lbs)

Turning Customer Information into Customer Intimacy

'If I asked you about your company's profitability, you'd be able to produce income statements and quarterly reports. If I asked about assets and capital expenditures, you'd refer to the balance sheet and cash flow statement . . . But what if I asked how loyal your customers are?'

Collecting data is easy for marketers. Figuring out what to do with it is hard.

Technology has made it almost routine for companies to know exactly when, where,\ and how their customers shop, both online and off. As soon as someone pulls out a credit card - or even better, a membership rewards card - the data floodgates open. United Airlines knows if you think it's worth $25 to check a suitcase. Verizon know how often you call you mom. Hilton knows if you prefer a higher floor and a room away from the elevator.

But after gathering and crunching all this customer data most companies have little or no idea know to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There's a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden pattern of consumer behaviour. It really is possible to turn customer information into customer intimacy - systematically, efficiently, and without invading anyone's privacy. And intimacy is the key to long-term loyalty, growth and profits. As Pearson writes-

Customers can only be acquired, churned and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transaction. Capitalizing on that equation is out business responsibility.

The Loyalty Leapwill give you the tools to persuade customers to share more information in their own best interest. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including-

 * How Shell increased sales while reducingits network of gas stations by giving its best customers incentives to buy from another location.
 * How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con Convention.
 * How McDonald's in Finland use location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate.
 * How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visitations.

Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.



The Loyalty Leap

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Great Books Foundation Staff

Markings and underlining inside. Picture of example of what type of markings 

An International Collection of Literature, Philosophy, and Poetry Specially Selected for Book Discussion Groups by the Great Books Foundation

The Evil and the Guilty

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Blair Rampling

David Dalan

Heavy Paperback (2 to 4 lbs)

Install, configure, and troubleshoot DNS with this straightforward guide!

This is a unique, entry-level guide to Domain Name System (DNS), which translates Internet host names into IP addresses and is used with all Internet servers.
DNS For Dummies will:

 * Show you how to install, configure, and troubleshoot DNS on both Windows and UNIX servers
 * Help you seek technology certifications
 * Become comfortable with DNS theory, terminology, and architecture - a requirement in several popular exams!

DNS For Dummies includes real-world examples based on the author's daily experience with both large and small networks.

DNS for Dummies

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Jon Duckett

Oversized Paperback (4 to 6 lbs)

Computer Science

Interactive Front-End Web Development

Provides information on how to make more interactive, engaging, and usable Web pages with JavaScript and jQuery, covering core programming concepts in both and such techniques as animation, form validation, and interactive galleries.

JavaScript and JQuery

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Saqib Khan

Mastering Google Drive and Docs (with Tips)

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Krystal Powell

Krystal Powell

@krystal408950

Books Listed

Following

Followers

Hsüan Hua

Insights

Zach Hunter; Jon Foreman

Be the Change

Karen Ehman

Listen, Love, Repeat

Bryan Pearson

The Loyalty Leap

Great Books Foundation Staff

The Evil and the Guilty

Blair Rampling; David Dalan

DNS for Dummies

Jon Duckett

JavaScript and JQuery

Saqib Khan

Mastering Google Drive and Docs (with Tips)

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Browse by categories

Hsüan Hua

Insights

Zach Hunter; Jon Foreman

Be the Change

Karen Ehman

Listen, Love, Repeat

Bryan Pearson

The Loyalty Leap

Great Books Foundation Staff

The Evil and the Guilty

Blair Rampling; David Dalan

DNS for Dummies

Jon Duckett

JavaScript and JQuery

Saqib Khan

Mastering Google Drive and Docs (with Tips)

Get The App