Geoff Smart

Randy Street

Hardcover (1 to 2 lbs)

New York

The a Method for Hiring

A manager's guide to hiring the right employees introduces the practical and effective A Method for Hiring, which draws on the expertise of hundreds of high-level executives to present a simple, easy-to-follow program to guarantee hiring success. 50,000 first printing.

806a9db3-fb6e-45a2-a246-0a85d2c2aecb-1

Matt Blumberg

There are a few scoff marks on the cover and back cover.

Heavy Paperback (2 to 4 lbs)

A Field Guide to Scaling up Your Business

A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

Startup CEO, + Website

1cc28aff-33c7-4108-9091-7ff8db5f14b2-0

Michael Bungay Stanier

Light Paperback (1 lb or less)

Say Less, Ask More and Change the Way You Lead Forever

Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our ''fix it'' habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. -Brené Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how---by saying less and asking more--you can develop coaching methods that produce great results. - Get straight to the point in any conversation with The Kickstart Question - Stay on track during any interaction with The AWE Question - Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question - Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question - Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.

The Coaching Habit

4d1b667f-a2e7-4e50-8c0f-6f84ff335ade-1

Steve McClatchy

Light Hardcover (1 lb or less)

Work Smarter, Reduce Your Stress, and Lead by Example

How to make better decisions and achieve your goals What shapes a person's career and life, and defines them as a leader? Their decisions. We all want to be more productive and deliver our best results. But doing this effectively—and consistently over time—is a significant challenge. Managing it all is hard, and leading in today's hyper-paced world is even harder. The good news is that leadership expert Steve McClatchy makes it easier. In Decide, McClatchy—who works with Fortune 1000 people every day to help them achieve outstanding levels of performance—shows you how to cut through the complexities and excuses to start realizing real gains simply by changing one thing: the way you make decisions. With McClatchy's help, you can quickly begin to: Use the time you have each day to move your business and your life forward Make decisions that yield better results Waste less time, reduce stress and regain balance Again and again, McClatchy has helped people learn for themselves how great decision-making habits yield a lifetime of accomplishments. Follow McClatchy's no-nonsense and practical approach, and you'll soon manage—and even lead—at your highest level of personal performance.

Decide

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Jay Baer

Daniel Lemin

The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers

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Danielle LaPorte

A Guide to Creating Goals with Soul

Asks readers to consider the feelings they hope to experience as a result of achieving goals, and offers guidance on creating a desire map to cover such topics as wellness, creativity, relationships, and spirituality.

The Desire Map

e9583f88-4977-469b-841f-c95122fb04a8-1

Mark Schaefer

Stanford Smith

LAUNCH A BUSINESS AND IGNITE A MOVEMENT WITH A POWERHOUSE BLOG!

Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.

"If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

"Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution

"Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing

"Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

8cdbbbd2-3b9b-4453-a4ba-4104ec4189af-1

Kathy Klotz-Guest

How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv

Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

Stop Boring Me!

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Ann. Handley

#everybodywrites #annhandley #contencreation

Your Go-To Guide to Creating Ridiculously Good Content

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Everybody Writes

5966388e-c069-4fff-8663-997417b3195f-1

Dorie Clark

Paperback (1 to 2 lbs)

Monetize Your Expertise, Create Multiple Income Streams, and Thrive

In the new freelance, independent, work-from-wherever-you-are economy, millions of professionals of all stripes are looking for ways to increase their impact, make more money, diversify their revenue streams, and shape their careers as they see fit. This book provides a blueprint for doing just that.

Entrepreneurial You

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Jon Gordon

Ken Blanchard

10 Rules to Fuel Your Life, Work, and Team with Positive Energy

Fuel your life with positive energy with this bestselling fable It's Monday morning and George walks out of the front door to his car and a flat tire. This is the least of his problems. His home life is in shambles and his team at work is in disarray. With a big product launch coming in two weeks, he has to find a way to get it together or risk losing his marriage and job. Forced to take the bus to work, George meets a unique bus driver and an interesting cast of characters who, over the course of two weeks, share the ten rules for the ride of his life. In the process, they help him turn around his work and life, saving his job and marriage from destruction. The Energy Bus, an international bestseller, takes readers on an enlightening and inspiring ride that reveals ten secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment—at work and at home. Build positive energy with vision, trust, optimism, enthusiasm, purpose, and spirit Learn how to turn negative energy into positive achievement Overcome obstacles and bring out the best in yourself and your team For managers and team leaders or anyone looking to turn negative situations into positive outcomes, The Energy Bus provides a powerful plan for overcoming common life and work obstacles and bringing out the best in yourself and your team. When you get on The Energy Bus, you'll enjoy the ride of your life.

The Energy Bus

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Steven DuPuis

John Silva

There are a few scratches on the back cover. 

The Art and Science of Successful Packaging

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Package Design Workbook

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Grip

An Essential Guide for Implementing Effective Package Design Solutions

DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div

Best Practices for Graphic Designers, Packaging

332d0b81-3e39-490e-ad86-e034391cad2a-0

Stuart Nicholson

A Biography of the First Lady of Jazz

The life of the very private and media-shy Ella Fitzgerald has long been shrouded in a mixture of half-truths and fiction. What emerges in Stuart Nicholson's groundbreaking biography is a remarkable story of a poor black girl's determination to realize the American Dream in the face of racial and sexual prejudice. She succeeded, and is now the definition of "jazz singer" to millions, one of the greatest of all jazz musicians. In this fullest account ever of her life, Nicholson draws on fresh research and interviews with Ella's friends and colleagues. Supplemented by Phil Schaap's authoritative discography, Ella Fitzgerald is a rich and revealing portrait of one of the most popular American singers in history.

Ella Fitzgerald

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Gavin Ambrose

Paul Harris

From A-line to yukata, from batik to yoke, "The Visual Dictionary of Fashion" explores and explains the many terms used in the fashion industry. Each term is defined and put in context to give the reader a clear understanding of fashion terminology. More than 270 common fashion terms are explained and illustrated, from practical day-to-day words such as lapel, pattern, and crewelwork to conceptual terms such as postmodernism. "The Visual Dictionary of Fashion" is like having a personal translator for rag-trade shop talk. * More than 270 entries in visual format * Clear, concise sourcebook * Handy take-along format.

The Visual Dictionary of Fashion Design

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Guy. Kawasaki

Peg Fitzpatrick

Power Tips for Power Users

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With more than 100 practical tips, tricks, and insights, Guy Kawasaki presents a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. He guides you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.

The Art of Social Media

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David Meerman Scott

How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

The international bestseller--now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time--at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

 * Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
 * Offers a wealth of compelling case studies and real-world examples
 * Includes information on new platforms including Facebook Live and Snapchat
 * Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

The New Rules of Marketing and PR

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Owen Frank

Take the Quote Quiz Challenge

Test your quote IQ! Who said this? “I think, therefore I am.” A. Marcus Aurelius B. Gautama Buddha C. René Descartes D. Nicolas Cage With hundreds of witticisms, musings, disses, words of inspiration, and canny observations, all wrapped up in the form of an addictive game with different ways to play, Who Said That? Is the most fun you can have while actually getting smarter. Or to put it another way, where else would you find Albert Einstein, Mother Teresa, Jay-Z, Bill Clinton, Patti Smith, Charlie Brown, Muhammad Ali, Lena Dunham, Joan Didion, Oprah Winfrey, and Henry David Thoreau all hanging out together? Answer: C

Who Said That?

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Your New and Improved Go-To Guide to Creating Ridiculously Good Content

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.

Beverly Kaye

Sharon Jordan-Evans

There is a small smushed corner of the book on the lower left-hand corner on the back corner.

Getting Good People to Stay

With every employee who walks out the door costing the company up to 200 per cent of their annual salary to replace, retention is one of the most important issues facing businesses today. And with so many surveys reporting that employees are unhappy and not working up to their full potential, engagement becomes a second serious and costly issue. The latest edition of this "Wall Street Journal" bestseller gives everyone from the CEO to the front-line supervisor solutions for engaging and retaining the employees they simply cant afford to lose. Beverly Kaye and Sharon Jordan-Evans offer 26 simple strategies - from A to Z - that managers can use to address their employees real concerns and keep them engaged. These strategies are neither difficult nor costly, because what employees really want - even more than costly added perks like bigger salaries - is meaningful work, opportunities for growth, excellent bosses, and a sense of connectedness to the group.

Love 'Em or Lose 'Em

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Kim Addonizio

Dorianne Laux

Just a few tiny scuff marks on the back. 

English

A Guide to the Pleasures of Writing Poetry

Explains the process of writing poetry, including what subjects to use, how to overcome writer's block, tips on getting published, and offers writing exercises

Poets Companion

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Diane Lockward

Writing Beyond the Basics

The Practicing Poet pushes poets beyond the basics and encourages the continued reading, learning, and writing of poetry. It is suitable as a textbook in the classroom, a guidebook in a workshop, or an at-home tutorial for the practicing poet working independently. Includes the work of 116 contemporary poets.

The Practicing Poet

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Roger Horberry

Gyles Lingwood

10 Lessons for Writing Great Copy

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

Read Me

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Benjamin Dreyer

An Utterly Correct Guide to Clarity and Style

NEW YORK TIMES BESTSELLER • A sharp, funny grammar guide they’ll actually want to read, from Random House’s longtime copy chief and one of Twitter’s leading language gurus NAMED ONE OF THE BEST BOOKS OF THE YEAR BY O: The Oprah Magazine • Paste • Shelf Awareness “Essential (and delightful!)”—People We all write, all the time: books, blogs, emails. Lots and lots of emails. And we all want to write better. Benjamin Dreyer is here to help. As Random House’s copy chief, Dreyer has upheld the standards of the legendary publisher for more than two decades. He is beloved by authors and editors alike—not to mention his followers on social media—for deconstructing the English language with playful erudition. Now he distills everything he has learned from the myriad books he has copyedited and overseen into a useful guide not just for writers but for everyone who wants to put their best prose foot forward. As authoritative as it is amusing, Dreyer’s English offers lessons on punctuation, from the underloved semicolon to the enigmatic en dash; the rules and nonrules of grammar, including why it’s OK to begin a sentence with “And” or “But” and to confidently split an infinitive; and why it’s best to avoid the doldrums of the Wan Intensifiers and Throat Clearers, including “very,” “rather,” “of course,” and the dreaded “actually.” Dreyer will let you know whether “alright” is all right (sometimes) and even help you brush up on your spelling—though, as he notes, “The problem with mnemonic devices is that I can never remember them.” And yes: “Only godless savages eschew the series comma.” Chockful of advice, insider wisdom, and fun facts, this book will prove to be invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people’s prose, and—perhaps best of all—an utter treat for anyone who simply revels in language. Praise for Dreyer’s English “Playful, smart, self-conscious, and personal . . . One encounters wisdom and good sense on nearly every page of Dreyer’s English.”—The Wall Street Journal “Destined to become a classic.”—The Millions “Dreyer can help you . . . with tips on punctuation and spelling. . . . Even better: He’ll entertain you while he’s at it.”—Newsday

Browse by categories

Geoff Smart; Randy Street

Who

Matt Blumberg

Startup CEO, + Website

Michael Bungay Stanier

The Coaching Habit

Steve McClatchy

Decide

Jay Baer; Daniel Lemin

Talk Triggers

Danielle LaPorte

The Desire Map

Mark Schaefer; Stanford Smith

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Kathy Klotz-Guest

Stop Boring Me!

Ann. Handley

Everybody Writes

Dorie Clark

Entrepreneurial You

Jon Gordon; Ken Blanchard

The Energy Bus

Steven DuPuis; John Silva

Package Design Workbook

Grip

Best Practices for Graphic Designers, Packaging

Stuart Nicholson

Ella Fitzgerald

Gavin Ambrose; Paul Harris

The Visual Dictionary of Fashion Design

Guy. Kawasaki; Peg Fitzpatrick

The Art of Social Media

David Meerman Scott

The New Rules of Marketing and PR

Owen Frank

Who Said That?

Ann. Handley

Everybody Writes

Beverly Kaye; Sharon Jordan-Evans

Love 'Em or Lose 'Em

Kim Addonizio; Dorianne Laux

Poets Companion

Diane Lockward

The Practicing Poet

Roger Horberry; Gyles Lingwood

Read Me

Benjamin Dreyer

Dreyer's English

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