The book is new, but has water damage. No pages are filled in.

Light Paperback (1 lb or less)

New York

A celestial guide to recording your cosmic journey

The Astological Journal 

Marc Gobe

Paperback (1 to 2 lbs)

The New Paradigm for Connecting Brands to People

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The "10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Emotional Branding

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Kevin Roberts

A. G. Lafley

Light Hardcover (1 lb or less)

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." -Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Lovemarks

5933a7f6-89b0-4edf-b151-7b85589badf8-0

Slow cooker, quick and easy delicious

Celeste Ng

A Novel

The #1 New York Times bestseller! Now a Hulu original series starring Reese Witherspoon and Kerry Washington. “I read Little Fires Everywhere in a single, breathless sitting.” —Jodi Picoult “To say I love this book is an understatement. It’s a deep psychological mystery about the power of motherhood, the intensity of teenage love, and the danger of perfection. It moved me to tears.” —Reese Witherspoon “Extraordinary . . . books like Little Fires Everywhere don't come along often.” —John Green From the bestselling author of Everything I Never Told You, a riveting novel that traces the intertwined fates of the picture-perfect Richardson family and the enigmatic mother and daughter who upend their lives. In Shaker Heights, a placid, progressive suburb of Cleveland, everything is planned—from the layout of the winding roads, to the colors of the houses, to the successful lives its residents will go on to lead. And no one embodies this spirit more than Elena Richardson, whose guiding principle is playing by the rules. Enter Mia Warren—an enigmatic artist and single mother—who arrives in this idyllic bubble with her teenaged daughter Pearl, and rents a house from the Richardsons. Soon Mia and Pearl become more than tenants: all four Richardson children are drawn to the mother-daughter pair. But Mia carries with her a mysterious past and a disregard for the status quo that threatens to upend this carefully ordered community. When old family friends of the Richardsons attempt to adopt a Chinese-American baby, a custody battle erupts that dramatically divides the town—and puts Mia and Elena on opposing sides. Suspicious of Mia and her motives, Elena is determined to uncover the secrets in Mia’s past. But her obsession will come at unexpected and devastating costs. Little Fires Everywhere explores the weight of secrets, the nature of art and identity, and the ferocious pull of motherhood—and the danger of believing that following the rules can avert disaster. Named a Best Book of the Year by: People, The Washington Post, Bustle, Esquire, Southern Living, The Daily Beast, GQ, Entertainment Weekly, NPR, Amazon, Barnes & Noble, iBooks, Audible, Goodreads, Library Reads, Book of the Month, Paste, Kirkus Reviews, St. Louis Post-Dispatch, and many more... Perfect for book clubs! Visit celesteng.com for discussion guides and more.

Little Fires Everywhere

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E. L. James

Fifty Shades Trilogy Collection 

Fifty Shades of Grey / Fifty Shades Freed / Fifty Shades Darker 

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Book Two of the Fifty Shades Trilogy

Fifty Shades Darker

Book Three of the Fifty Shades Trilogy

Fifty Shades Freed

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Book One of the Fifty Shades Trilogy

Fifty Shades of Grey

Mr. Long necks epic space adventure / Free Coloring Book Included 

In Your Wildest Dreams 

Wayne Lynch

Penguins!

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Joseph Midthun

"A graphic nonfiction volume that introduces critical basic addition concepts"--

Addition

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The Listeners

Kadir Nelson

An illustrated version of the well-known song that began as a spiritual and is now sung in churches, camps, schools, and has been recorded by opera singers, country artists, and children's performers.

He's Got the Whole World in His Hands

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Gordon Korman

Amy and Dan Cahill's quest to find the million dollars takes them to Vienna, where they must outwit their power-hungry relatives as they seek to solve a clue involving Mozart.

One False Note

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Trisha Prabhu

How to Make the Digital World a Lot Less Sucky

ReThink the Internet

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Phaedra Parks

How to Be Nice, Work Hard, Look Pretty, Have Fun, and Never Have an off Moment

The breakout star of "The Real Housewives of Atlanta" advises women on fashion, etiquette, dating, and the workplace, giving a modern twist to traditional Southern values.

Secrets of the Southern Belle

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Two Wheels In The Dust

Dervla Murphy

From Kenya to Zimbabwe

The Ukimwi Road

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Essentials of the living world textbook fifth edition instructors evaluation copy

5th Edition 

Essentials of The Living World

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Natalia Brizuela

Ailton Krenak

Alex Brostoff

Jamille Pinheiro Dias

Indigenous thinker and leader Ailton Krenak exposes the destructive tendencies of our ‘civilization’: rampant consumerism, environmental devastation and a narrow and restricted understanding of humanity’s place on this Earth. For many centuries, Brazil’s Indigenous peoples have bravely faced threats of total annihilation and, in extremely adverse conditions, have reinvented their lives and communities. At a time when the COVID-19 pandemic has forced the rest of the world to reconsider its lifestyle, Ailton Krenak’s clear and urgent thinking emerges with newfound impact and offers a vital perspective on the enormous challenges we face today: the ravages of the pandemic and the devastation caused by global warming, to name just two. Krenak questions the value of going back to normal when ‘normal’ is a vision of humanity divorced from nature, actively destroying the planet and digging deep trenches of inequality between peoples and societies. The ‘civilized’ world insists on giving life a purpose but life is not ‘useful’ and ‘civilization’ is not destiny. We must learn to embrace the joy of living life to its fullest, and inhabit the stillness that comes with not always being useful. In the wake of the pandemic, we have an opportunity to create deep and meaningful change in the way we live: this, more than ever, is a time to listen to voices that are one with the body of the Earth.

Life Is Not Useful

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Malala Yousafzai

Christina Lamb

The Girl Who Stood up for Education and Was Shot by the Taliban

A MEMOIR BY THE YOUNGEST RECIPIENT OF THE NOBEL PEACE PRIZE

As seen on Netflix with David Letterman

"I come from a country that was created at midnight. When I almost died it was just after midday."

When the Taliban took control of the Swat Valley in Pakistan, one girl spoke out. Malala Yousafzai refused to be silenced and fought for her right to an education.

On Tuesday, October 9, 2012, when she was fifteen, she almost paid the ultimate price. She was shot in the head at point-blank range while riding the bus home from school, and few expected her to survive.

Instead, Malala's miraculous recovery has taken her on an extraordinary journey from a remote valley in northern Pakistan to the halls of the United Nations in New York. At sixteen, she became a global symbol of peaceful protest and the youngest nominee ever for the Nobel Peace Prize.

I AM MALALA is the remarkable tale of a family uprooted by global terrorism, of the fight for girls' education, of a father who, himself a school owner, championed and encouraged his daughter to write and attend school, and of brave parents who have a fierce love for their daughter in a society that prizes sons.

I AM MALALA will make you believe in the power of one person's voice to inspire change in the world.

Browse by categories

Mecca Woods

The Astological Journal

Marc Gobe

Emotional Branding

Kevin Roberts; A. G. Lafley

Lovemarks

Norman Kolpas

Slow cooker, quick and easy delicious

Celeste Ng

Little Fires Everywhere

E. L. James

Fifty Shades of Grey / Fifty Shades Freed / Fifty Shades Darker

E. L. James

Fifty Shades Darker

E. L. James

Fifty Shades Freed

E. L. James

Fifty Shades of Grey

Andrew Rader

Mr. Long necks epic space adventure / Free Coloring Book Included

Scott Foresman

In Your Wildest Dreams

Wayne Lynch

Penguins!

Joseph Midthun

Addition

Gloria Whetan

The Listeners

Kadir Nelson

He's Got the Whole World in His Hands

Gordon Korman

One False Note

Trisha Prabhu

ReThink the Internet

Phaedra Parks

Secrets of the Southern Belle

Ann Mustoe

Two Wheels In The Dust

Dervla Murphy

The Ukimwi Road

George B Johnson

Essentials of The Living World

Natalia Brizuela; Ailton Krenak; Alex Brostoff; Jamille Pinheiro Dias

Life Is Not Useful

Malala Yousafzai; Christina Lamb

I Am Malala

John Steinbeck

The Grapes of Wrath

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