#paperback #princessdiana #biography #british #britishmonarchy #nonfiction #monarchy #princess 

Light Paperback (1 lb or less)

Georgia

The Number One New York Times Best Seller

#1 NEW YORK TIMES BESTSELLER * Years after her death, Princess Diana remains a mystery. This "insanely readable and improbably profound" biography (Chicago Tribune) reveals the truth as only famed journalist Tina Brown could tell it. 

"The best book on Diana." --The New Yorker

Was she "the people's princess," who electrified the world with her beauty and humanitarian missions? Or was she manipulative and media-savvy and nearly brought down the monarchy? 

Tina Brown, former Editor-in-Chief of Tatler, England's glossiest gossip magazine; Vanity Fair; and The New Yorker gives us the answers. Tina knew Diana personally and has far-reaching insight into the royals and the Queen herself.

In The Diana Chronicles, you will meet a formidable female cast and understand as never before the society that shaped them: Diana's sexually charged mother, her scheming grandmother, the stepmother she hated but finally came to terms with, and bad-girl Fergie, her sister-in-law, who concealed wounds of her own.  

Most formidable of them all was her mother-in-law, the Queen, whose admiration Diana sought till the day she died. Add Camilla Parker-Bowles, the ultimate "other woman" into this combustible mix, and it's no wonder that Diana broke out of her royal cage into celebrity culture, where she found her own power and used it to devastating effect.   





The Diana Chronicles

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#paperback 
#marketing
#thinklikeamarketer


What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition

Turn Yourself and Your Business Into a Marketing Machine!

To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:


 * Think, act, and communicate like a mar-keting pro.
   
 * ?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
   
 * ?Stand out in a cluttered and overcrowded marketplace.
   
 * ?"Stir the pot" to build and maintain marketing momentum.
   
 * ?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

Think Like a Marketer

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#paperback #newyorktimesbestseller
#osamabinladen
#binladen
#middleeast
#saudiarabia

Paperback (1 to 2 lbs)

My Life in Saudi Arabia

Osama bin Laden's former sister-in-law provides a penetrating, unusually intimate look into Saudi society and the bin Laden family's role within it, as well as the treatment of Saudi women.



On September 11th, 2001, Carmen bin Ladin heard the news that the Twin Towers had been struck. She instinctively knew that her ex-brother-in-law was involved in these horrifying acts of terrorism, and her heart went out to America. She also knew that her life and the lives of her family would never be the same again. Carmen bin Ladin, half Swiss and half Persian, married into and later divorced from the bin Laden family and found herself inside a complex and vast clan, part of a society that she neither knew nor understood. Her story takes us inside the bin Laden family and one of the most powerful, secretive, and repressed kingdoms in the world.

Inside the Kingdom

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#paperback #rulingclass
#rich
#globalpowerelite
#2008financial meltdown

The Global Power Elite and the World They Are Making

Each of them is one in a million. They number six thousand on a planet of six billion. They run our governments, our largest corporations, the powerhouses of international finance, the media, world religions, and, from the shadows, the world's most dangerous criminal and terrorist organizations. They are the global superclass, and they are shaping the history of our time.

Today's superclass has achieved unprecedented levels of wealth and power. They have globalized more rapidly than any other group. But do they have more in common with one another than with their own countrymen, as nationalist critics have argued? They control globalization more than anyone else. But has their influence fed the growing economic and social inequity that divides the world? What happens behind closeddoor meetings in Davos or aboard corporate jets at 41,000 feet? Conspiracy or collaboration? Deal-making or idle self-indulgence? What does the rise of Asia and Latin America mean for the conventional wisdom that shapes our destinies? Who sets the rules for a group that operates beyond national laws?

Drawn from scores of exclusive interviews and extensive original reporting, Superclass answers all of these questions and more. It draws back the curtain on a privileged society that most of us know little about, even though it profoundly affects our everyday lives. It is the first in-depth examination of the connections between the global communities of leaders who are at the helm of every major enterprise on the planet and control its greatest wealth. And it is an unprecedented examination of the trends within the superclass, which are likely to alter our politics, our institutions, and the shape of the world in which we live.

Superclass

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#paperback #fiction #historicalfiction #sarahskey #historical #ww2 #french #jewishfiction 

The New York Times Best Seller

On the anniversary of the roundup of Jews by the French police in Paris, Julia is asked to write an article on this dark episode and embarks on an investigation that leads her to long-hidden family secrets and to the ordeal of Sarah.

Sarah's Key

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#hardcover #biography #nonfiction #autobiography #apple #stevejobs #bestseller #tech 

Heavy Hardcover (2 to 4 lbs)

Biography

Draws on more than forty interviews with Steve Jobs, as well as interviews with family members, friends, competitors, and colleagues to offer a look at the co-founder and leading creative force behind the Apple computer company.

Steve Jobs

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#paperback #landor
#branding
#marketing
#brandideas

How the Best Brands Keep It Simple and Succeed

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.

BrandSimple

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#paperback #nonfiction #atlantahistory #newyorktimesnotablebook
#oldsouth
#newsouth

A Saga of Race and Family

"A fascinating tale of two cities told through the rise of two of Atlanta's most illustrious political families...highly significant in what it reveals about ambition, hard work, success, and race relations."—David Levering Lewis.

Where Peachtree Meets Sweet Auburn

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#hardcover 
#customers
#evangelist
#salesforce

Hardcover (1 to 2 lbs)

How Loyal Customers Become a Volunteer Sales Force

For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism.Creating Customer Evangelistsexplains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success. Creating Customer Evangelistsis the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

Creating Customer Evangelists

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Light Hardcover (1 lb or less)

Universe of Fashion

Chanel

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#hardcover #business #nonfiction #economics #philosophy #leadership #fiction #good 

Why Some Companies Make the Leap... and Others Don't

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Good to Great

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The Story of a Cat and His Kittens

From the author of the New York Times bestselling Oh My Dog comes the true story of Yoda, a very special cat--and adorable Instagram sensation--rescued by Beth and Howard Stern.

When Beth first met Yoda at the animal shelter, he was skinny and his fur was matted. He hid in the back of his cage and wanted nothing to do with anyone. But Beth chose Yoda. She took him home, cleaned him up, and gave him love.

Beth fosters kittens, too, and before long Yoda discovered them--and his life purpose. Now he's happy, and fluffy, and very, very busy. He makes sure the orphan kittens eat, he keeps them safe, and he even cleans up after them. Yoda acts like a father and mother to the foster kittens that fill his home, and taking care of others has helped him too: even though Yoda has a serious heart condition, he's made a miraculous turnaround, and is healthier than doctors thought he could be.

To further the important work that Beth does on behalf of animals, all of her proceeds from this book will be donated to North Shore Animal League America's Bianca's Furry Friends campaign.

Yoda

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#paperback #sasson #nonfiction #princess #middleeast #womenauthor #saudiarabia #truestory #newyorktimesbestseller


A True Story of Life Behind the Veil in Saudi Arabia

Sultana is a Saudi Arabian princess, a woman born to fabulous, uncountable wealth. She has four mansions on three continents, her own private jet, glittering jewels, designer dresses galore. But in reality she lives in a gilded cage. She has no freedom, no control over her own life, no value but as a bearer of sons. Hidden behind her black floor-length veil, she is a prisoner, jailed by her father, her husband, her sons, and her country.Sultana is a member of the Saudi royal family, closely related to the king. For the sake of her daughters, she has decided to take the risk of speaking out about the life of women in her country, regardless of their rank. She must hide her identity for fear that the religous leaders in her country would call for her death to punish her honesty. Only a woman in her position could possibly hope to escape from being revealed and punished, despite her cloak and anonymity.Sultana tells of her own life, from her turbulent childhood to her arranged marriage--a happy one until her husband decided to displace her by taking a second wife--and of the lives of her sisters, her friends and her servants. Although they share affection, confidences and an easy camaraderie within the confines of the women's quarters, they also share a history of appaling oppressions, everyday occurrences that in any other culture would be seen as shocking human rights violations; thirteen-year-old girls forced to marry men five times their age, young women killed by drowning, stoning, or isolation in the women's room, a padded, windowless cell where women are confined with neither light nor conversation until death claims them.By speaking out, Sultana risks bringing the wrath of the Saudi establishment upon her head and te heads of her children. But by telling her story to Jean Sasson, Sultana has allowed us to see beyond the veils of this secret society, to the heart of a nation where sex, money, and power reign supreme.

Princess

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#paperback #saudiarabia 
#womensissues
#freedom

International Best Seller

Traces the life of Princess Sultana and her struggle for identity in a male-dominated culture, and reveals the practices of arranged marriage and sexual abuse of Saudi Arabian women.

Princess Sultana's Circle

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#paperback 
#messaging
Learn how to make 5 words beat 5,000. Tell your whole story in a sentence or less. 

It’s not what people hear it’s what they repeat

The Microscript Rules

The Ultimate Training Resource from the Biggest Names in Marketing

The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.

Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.

 * Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising
 * Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more!

A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Mastering the World of Marketing

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#paperback #select #family 
#onlychild
#birthorder
#oldestchild
#middlechild
#oldestchild

Why You Are the Way You Are

Arguing that birth order plays a powerful role in shaping one's beliefs, careers, and choice of marital partner, explains how to tap birth-order insights to understand personal tendencies and overcome self-limiting obstacles.

The Birth Order Book

fe758b7b-2382-4b44-bc3f-ef8c4adc431b-1

How to Create Word of Mouth Marketing

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." InThe Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.

The Anatomy of Buzz

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#paperback 
#creative
#advertising
#adweekmedia


A Guide to Creating Great Advertising

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Hey, Whipple, Squeeze This

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#hardcover 
#humanresources
#humancapital
#peoplemanagement


What It Is and Why People Invest It

Although much has been written to encourage organizations to treat employees as assets, this book argues persuasively for recognizing the worker as the investor. Davenport underscores a fundamental reality of the workplace: work is a two-way exchange of value, not a one-way exploitation of an asset by its owner. Offering a fresh new lens for viewing the realities of today's workplace, this book accurately captures the look of the new employee/employer relationship and the best practices for hiring, developing, and preserving a first-class workforce. Davenport's ideas bring together the key notions of human resources, conflict resolution, and management. He then demonstrates how to put into action the employment practices that provide the employer with organizational value and the employee with a satisfying return on his or her investment.

Human Capital

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Get Big Results by Thinking and Acting Small

Praise for microMARKETING

"Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass--and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone." --SETH GODIN, author of Linchpin

"Micromarketing is big marketing. Now anybody can dominate a market. Especially you.So what are you waiting for?" --DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR

"Makes the case for the death of mass marketing in a compelling way." -- AL RIES, coauthor of War in the Boardroom"microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources." --ROHIT BHARGAVA, author of Personality Not Included and senior vice president at Ogilvy 360 Digital Influence

"Shows how big became passé and proves that in our overhyped society the teeniest push is the way in." --RICHARD LAERMER, author of 2011and CEO of RLM PR

"Follow Greg's seven shifts from mass to micro and you'll be a micromaven, capturing the attention of your audience, before you know it." --DONNA M. TOCCI, Director,Web/New Media, Ingersoll Rand

"Filled with fresh strategies for engaging fragmented markets and frazzled customers." --JILL KONRATH, bestselling author of SNAP Selling and Selling to Big Companies

"A must-read for anyone in marketing or technology." --DARREN HERMAN, Chief Digital Media Officer, kirshenbaum bond senecal + partners

"Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets." --BRIAN SOLIS, author of Engage and founder of BrianSolis.com

About microMARKETING

Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?

In our age of information saturation, consumer attention is the scarcest commodity of all--which makes your job tougher than ever.How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing's for sure,you're not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.

microMARKETING empowers you to rethink,retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

You'll find the answers to today's toughest questions:

 * How do I earn the attention of the right influencers and my core customers?
 * How do I really build my brand one blog post, one video clip, or even one tweet at a time?
 * How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to-peer distribution?
 * How do I strike a balance between tapping into today's biggest marketing trends without losing sight of the little things that matter?

When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing,though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.

It's time to start building your brand, finding new customers, esta

Micromarketing

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#hardcover #emotions #nonfiction #lizandmollie #hunor #nohardfeelings #workplacehumor 

The Secret Power of Embracing Emotions at Work

No Hard Feelings

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Art, Music, Drama/Theater

130 colors explained

Using and combining colors is now easy with the revolutionary new Color Image Scale developed by Japan's leading color psychologist, Shigenobu Kobayashi, the author of the best-selling A Book of Colors.

After three years of intensive research, Kobayashi and his team at the Nippon Color & Design Research Institute have matched 130 basic colors and over 1,000 color combinations to 180 key image words, allowing you the expression of any mood, lifestyle, or taste through the creative use of color
combinations.

If you want to make an interior or an outfit "elegant", "romantic", or even "provocative", just look up -the word in the key image word index, and choose any one of the dozens of color combinations listed under the entry. Conversely, if you would like to know what mood certain colors or color
combinations suggest, refer to the color index.

Used by thousands of major designers and manufacturers in Japan, the Color Image Scale is a unique color resource for both professionals and amateurs alike.

Color Image Scale

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How Challenger Brands Can Compete Against Brand Leaders

"Eating the Big Fish is on fire with ideas.
Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather
"In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked so well for us. A must read for marketing professionals." -Steve Goldstein, V.P. Marketing & Research, Levi's Brand U.S.A.

Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn't "try harder," Avis boldly announced its #2 status to the world through advertising-and the rest is history. Why has this approach become a marketing legend? Because there are more people who can relate to being #2, 3, or even 4, than can claim they know what it's like to be the Big Fish.
There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching-and copying-every move the Big Fish makes, these "Challenger" brands need their own set of marketing rules if they have any hopes of staying afloat and competing effectively against the leader.
Eating the Big Fish is the first book that sets out to define those rules. Adam Morgan offers an innovative mental and strategic framework for those who find themselves in this new, hostile middle ground, looking for aggressive growth against the market leader. Morgan, the Joint European Planning Director of TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple computers, and Sony Playstation), has examined in detail forty of the most successful Challenger brands of the last ten years -new or relaunched brands which have achieved rapid growth (and fame) with limited marketing resources. He outlines the reasons why Challengers must think differently in order to survive, offering hands-on advice, plentiful examples, and invaluable information to help a Challenger learn how to swim out of the shadow of the Big Fish.
At the heart of the book are the Eight Credos of Challenger Brands -Morgan's analysis of the common marketing strands that these Challengers seem to share, which range in scope from the need to project who you are and what you believe in (#2, Build a Lighthouse Identity) to insights about the organizational structure and focus in such companies and brands (#8, Become Idea-Centered, Rather Than Consumer-Centered). Morgan fully analyzes each Credo, discussing in detail the marketing strategy and behavior of the specific Challenger brands that have shaped the rules. He provides case studies that include both his agency's clients and other well-known brands, such as Lexus, Oakley, Fox TV, Energizer, Virgin Atlantic, Swatch, Nissan, and more. Morgan then draws the Credos together into a "Challenger Strategic Program" that can be applied to the reader's own market and brand challenge, offering a proposed outline for a two-day Off-Site Program that will attempt to kick-start the Challenger process for a core group within any marketing or management team. In addition, Morgan looks at the great Challengers of the last ten years who have gone on to become brand leaders, and shows how even the rules of brand leadership have changed -why staying #1 now means, in fact, thinking and behaving like a #2.
Anyone can follow a leader. It takes a smart company to go up against the Big Fish, and Morgan's innovative, strategic program will show even the littlest fish how to make a meal out of the competition.


Browse by categories

Tina Brown

The Diana Chronicles

Lauron Sonnier

Think Like a Marketer

Carmen Bin Ladin

Inside the Kingdom

David Rothkopf

Superclass

Tatiana de Rosnay

Sarah's Key

Walter Isaacson

Steve Jobs

Martin Sorrell (Foreword by); Allen P. Adamson

BrandSimple

Gary M. Pomerantz

Where Peachtree Meets Sweet Auburn

Ben McConnell; Jackie Huba; Guy Kawasaki (Foreword by)

Creating Customer Evangelists

François Baudot

Chanel

Jim Collins

Good to Great

Beth Stern; Devin Crane (Illustrator); K. A. Alistir (As told to)

Yoda

Jean Sasson

Princess

Jean Sasson

Princess Sultana's Circle

Bill Schley

The Microscript Rules

Eric Taylor; David Riklan

Mastering the World of Marketing

Kevin Leman

The Birth Order Book

Emanuel Rosen

The Anatomy of Buzz

Luke Sullivan

Hey, Whipple, Squeeze This

Thomas O. Davenport

Human Capital

Greg Verdino

Micromarketing

Liz Fosslien; Mollie West Duffy

No Hard Feelings

Shigenobu Kobayashi

Color Image Scale

Adam Morgan

Eating the Big Fish

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