McGraw-Hill Education Editors

Oversized Hardcover (4 to 6 lbs)

Business & Economics

Glencoe Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus. Using Connect teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect to do their homework on a PPA, iPhone, or iPod Touch! Connect Plus adds an online student edition. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships.

Marketing Essentials

4a5d9a55-d0bb-48a3-9237-ee86d0eda1e9-0

Rudolph F. Verderber

Kathleen S. Verderber

Deanna D. Sellnow

Light Paperback (1 lb or less)

Social Studies

Completely integrated with NEW online tools that actively prepare students to create effective speeches and NEW brief in-text speech elements that address the way today's students learn, the 15th edition of THE CHALLENGE OF EFFECTIVE SPEAKING is a valuable teaching partner for your course. Pioneers in skills-based public speaking instruction, Verderber and Verderber have perfected their book's Speech Planning Action Steps, which resourcefully guide students through speech creation as they progress through six Action Steps--topic selection, audience analysis and adaptation, effective research, organization, visual aids, and language and delivery. The Verderbers, together with new coauthor Deanna D. Sellnow, have enhanced this nationwide best seller in many ways. The authors give your students an exceptional foundation for creating and delivering their speeches, including the latest research, numerous in-text activities, more techniques to help them address anxiety and ethical issues that speakers face, new critical-thinking and reflection prompts that help students think logically about the speech-making process, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Challenge of Effective Speaking

e06aae68-f4de-459b-aab6-0fd67aadf99d-1

Don H. Hockenbury

Sandra E. Hockenbury

Check out a preview [http://instructors.coursesmart.com/9781429237833/toc01#X2ludGVybmFsX1BGUmVhZGVyP3htbGlkPTk3ODE0MjkyMzc4MzMvdmxpaWk=].

More than any other introductory psychology textbook, the Hockenburys’ brief book is the one in which students see themselves – and the world they live in.nbsp; The new edition builds on that distinction, presenting the discipline with a unique understanding of today’s students in all their diversity, emphasizing the field’s immediate impact on their lives. Without sacrificing science, Don and Sandy Hockenbury draw on personal experiences and anecdotes to illustrate essential concepts and important research directions.


FREE PACKAGE ITEMS WITH THIS EDITION UPON ORDERING
The Discovering Psychology eBook, Online Study Center, or Study Guide can be packaged FREE with this new edition:


Discovering Psychology and Study Guide ISBN-13: 978-1-4292-1749-1

Discovering Psychology and Online Study Center ISBN-13: 978-1-4292-4697-2


Discovering Psychology

e18129ff-2325-4484-8605-4e6c40c90220-1

Ronald J. Comer

Ron Comer's Abnormal Psychology continues to captivate students with its integrated coverage of theory, diagnosis, and treatment, its inclusive wide-ranging cross-cultural perspective, and its compassionate emphasis on the real impact of mental illness on the lives of patients and their families. Long acclaimed for being well attuned to the evolution of the field and changes in the classroom, Comer's bestselling text returns in a timely new edition, fully updated in anticipation of the DSM-5, and enhanced by powerful new media tools.

Abnormal Psychology

09ff9e47-62bb-4382-89b1-8b546eb94ba3-1

Eric P. Widmaier

Hershel Raff

Kevin T. Strang

Arthur J. Vander

Heavy Hardcover (2 to 4 lbs)

Science

The Mechanisms of Body Function

Vander, Sherman, Luciano's Human Physiology

ae7e36aa-9407-4469-ab6a-339b5f01cb62-1

Ags

@ags741154

Books Listed

Following

Followers

McGraw-Hill Education Editors

Marketing Essentials

Rudolph F. Verderber; Kathleen S. Verderber; Deanna D. Sellnow; Deanna D. Sellnow

The Challenge of Effective Speaking

Don H. Hockenbury; Sandra E. Hockenbury

Discovering Psychology

Ronald J. Comer

Abnormal Psychology

Eric P. Widmaier; Hershel Raff; Kevin T. Strang; Arthur J. Vander

Vander, Sherman, Luciano's Human Physiology

Get The App

Browse by categories

McGraw-Hill Education Editors

Marketing Essentials

Rudolph F. Verderber; Kathleen S. Verderber; Deanna D. Sellnow; Deanna D. Sellnow

The Challenge of Effective Speaking

Don H. Hockenbury; Sandra E. Hockenbury

Discovering Psychology

Ronald J. Comer

Abnormal Psychology

Eric P. Widmaier; Hershel Raff; Kevin T. Strang; Arthur J. Vander

Vander, Sherman, Luciano's Human Physiology

Get The App