Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 17

Ships From - Washington

Est. Publication Date - May 2006

Overview

Advertising and Promotion: An Integrated Marketing Communications Perspective with PowerWeb

ISBN: 9780073255965

Publisher Description

The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

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Advertising and Promotion

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Advertising and Promotion

Advertising and Promotion

By: George E. Belch

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