Foxing on book ledge Book jacket chipped edges and color fading Book jacket tears on seams Richard W. Darrow, Dan J. Forrestal Dartnell Corporation, 1979 - Business & Economics - 1115 pages Abstract: An encyclopedic reference text for both new and experienced public relations professionals details the myriad aspects of public relations. The 50 text chapters are organized among 4 major sections. The first section presents a general view of current public relations, covering the effect of social changes, essential functions, the role of research, and programming and budgeting aspects. The second section includes professional chapters on financial public relations, marketing, environmental, consumer, and occupation health issues, public affairs at the State and Federal levels, community relations, trade and professional organizations, and the effects of crisis and controversy. The third section focuses on internal communications, addressing various aspects of communication, training, and policy compliance. The final section discusses the role of public relations in the hospital and medical school environment. The text is replete with numerous case studies.

ISBN: 0850131049