Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - New

Listed - A year ago

Views - 2

Ships From - New Jersey

Est. Publication Date - Oct 2002

Legendary Brands (First Edition): Unleashing the Power of Stroytelling to Create a Winning Market Strategy

Publisher Description

Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values...