Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - New
Listed - 7 months ago
Views - 2
Ships From - New Jersey
Est. Publication Date - Oct 2002
Seller Description
New but in stock for the longest time.
Additional Information
Legendary Brands (First Edition): Unleashing the Power of Stroytelling to Create a Winning Market Strategy
ISBN: 9780793155606
Publisher Description
Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values...
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