Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Excellent
Listed - 8 months ago
Views - 8
Ships From - South Carolina
Est. Publication Date - Aug 1997
Seller Description
From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.
Additional Information
Marketing to the Affluent
ISBN: 9780070610477
Publisher Description
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and present...
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