THE BUSINESS OF GAME" is a book as well as a movement, that tells men to stop lying for dates. Men can openly admit to having a girlfriend or being married. The modern day female is more daring, adventurous, liberal, independent and disrespectful of each other. Being married really doesn't matter, she will date you anyway. Unneccesary lies cost time and time = money. To play with a person's time is to play with their life. America is a capitalistic society, it's all about money. "THE BUSINESS OF GAME" denounces lies, cons, and BS, but tolerates it for profit!