Product Details
Category - Non Fiction / General Nonfiction
Format - Hardcover
Condition - Good
Listed - 5 days ago
Views - 1
Est. Publication Date - Aug 2000
Seller Description
Good shape
Overview
Advertising and Promotion: An Integrated Marketing Communications Perspective
ISBN: 9780072314458
Publisher Description
The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
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