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Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 2 years ago
Views - 5
Ships From - Georgia
Est. Publication Date - Jan 1986
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Additional Information
The IBM Way: Insights into the World's Most Successful Marketing Organization
ISBN: 0060155221
Publisher Description
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
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