Foxing on book ledge Richard Weiner Weiner, 1978 - Business & Economics - 176 pages This book is a work manual for the working publicist in dealing with the working press. Publicity is a difficult craft and its practice requires hard work. There are no guaranteed, precise, scientific programs which can be designed to achieve success, and even what constitutes "success" often is amorphous. Many books, publications and courses about public relations include extensive discussions about publicity. This book does not include discussions on the art and theory of publicity, nor does it describe the media and other major aspects of public relations and communications.

ISBN: 0913046078