Light Paperback (1 lb or less)

Georgia

Transform Your Business by Being Remarkable

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

Purple Cow

24755adc-f980-4f41-8548-68d13d43d135-1

Seth Godin

The book is in good shape but the edges of the pages have stains. 

Light Hardcover (1 lb or less)

Kansas

Godin shares the secrets of creating innovative marketing approaches, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, and Dyson have in common? Seth Godin urges you to put a Purple Cow in everything you build and everything you do.

Purple Cow, New Edition

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

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Format - Paperback

Condition - Excellent

Listed - 9 months ago

Views - 6

Wishes - 1

Ships From - Georgia

Est. Publication Date - Jan 2005

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ISBN: 9780141016405

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