Designing the Obvious belongs in the toolbox of every person charged with the design and development of interactive applications, from the CEO to the programming team. Explores the character traits of easy to use applications and applies these as guiding principles so the end result of every project instills customer satisfaction and loyalty. Build only whats necessary, bring users up to speed quickly, designing for primary flow and activities, and prevent and handle functional errors. Condition: Small scuffs on the cover, otherwise clean, no marks, stains writing or highlighting. 9th printing.