Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Like New

Listed - 14 days ago

Views - 3

Est. Publication Date - Mar 2004

Additional Information

Strategic Market Management

ISBN: 9780471484264

Publisher Description

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edit...

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Strategic Market Management

Strategic Market Management

By: David A. Aaker

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