Excellent to new condition Hospital and healthcare system marketers are facing unprecedented pressures to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better ways. This book, by well-known healthcare, marketer, expert, speaker, and author Chris Bevelo, serves as a call to arms for marketers to step up and transform healthcare marketing.

ISBN: 9781605440101