Hardcover (1 to 2 lbs)

New York

Business & Economics

A Guide to Profitable Decision Making

The Strategy and Tactics of Pricing

44011be1-32ad-4ee5-8a3e-32d036edeaa0-1

Thomas T. Nagle; Reed K. Holden

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

The Strategy and Tactics of Pricing

By: Thomas T. Nagle

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The Strategy and Tactics of Pricing

By: Thomas T. Nagle; Reed K. Holden

Format - Hardcover

Condition - Excellent

Listed - 4 months ago

Views - 7

Est. Publication Date - Oct 1986

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ISBN: 0138515107

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