Roger A. Kerin

Steven William Hartley

William Rudelius

Oversized Paperback (4 to 6 lbs)

Florida

Business & Economics

The Core

Marketing

fe3adb0a-10cd-4ab0-87da-358a83c7008a-1

Steven W. Hartley

Erin Steffes

Heavy Paperback (2 to 4 lbs)

Arkansas

5th Edition

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalised Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs – through cases, exercises, and testimonials – that allows students to personalise marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Marketing: the Core

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - A year ago

Views - 8

Ships From - Florida

Est. Publication Date - Jan 2004

Marketing: The Core

ISBN: 9780072547030

Publisher Description

Marketing

By: ,

$15.00

Meet the seller

Discover more

Marketing

By: Roger A. Kerin

Pango Buyer Protection

More from this seller

Additional titles by Roger A. Kerin

'Marketing' readers also enjoyed:

Recently Viewed

Browse by categories

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - A year ago

Views - 8

Ships From - Florida

Est. Publication Date - Jan 2004

Marketing: The Core

ISBN: 9780072547030

Publisher Description

Marketing

By: ,

$15.00

Meet the seller

Discover more

Marketing

By: Roger A. Kerin

Pango Buyer Protection

More from this seller

Additional titles by Roger A. Kerin

'Marketing' readers also enjoyed:

Recently Viewed