Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - New
Listed - 10 months ago
Views - 5
Ships From - Washington
Est. Publication Date - Oct 2005
Seller Description
The role of the devil’s advocate is nearly universal in business today. It allows individuals to step outside themselves to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, Tom Kelley has observed the roles that people can play in an organization to foster innovation and new ideas, while offering an effective counter to naysayers. He shares these strategies for driving creativity forward in The Ten Faces of Innovation. Among these approaches are the "Anthropologist," the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the "Cross-Pollinator," who mixes and matches ideas, widely disparate people, and technologies to create new ideas that can drive growth; and the "Hurdler," who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies such as Kraft, Samsung, and Procter & Gamble have incorporated IDEO’s thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
Additional Information
The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
ISBN: 9780385512077
Publisher Description
The managing director of IDEO and author of The Art of Innovation explains how to incorporate the strategies used by IDEO, a famed design firm, to foster ingenuity and creativity within their organiza...
Read more
Be The First One To Review
Review the book today!