Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Like New

Listed - 3 months ago

Ships From - Virginia

Est. Publication Date - Sep 2017

Evaluating Public Communication: Exploring New Models, Standards, and Best Practice

Publisher Description

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizatio...