Spanish language novel This book is written in Spanish The Dream Merchants is an American novel written by Harold Robbins and published in 1949.[1] Set in the early 20th century, the book is a "rags-to-riches" story of a penniless young man who goes to Hollywood and builds a great film studio. A former Universal Studios employee, author Harold Robbins based the main character on Universal's founder, Carl Laemmle. With the Hollywood history in the backdrop, it is a love story.