Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Like New

Listed - 2 years ago

Views - 6

Wishes - 1

Ships From - Washington

Est. Publication Date - Jan 2009

Seller Description

Additional Information

Building Customer-Brand Relationships

Publisher Description

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text t...