Allan C. Ornstein

Edward F. Pajak

Stacey B. Ornstein

Oversized Paperback (4 to 6 lbs)

English

For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Contemporary Issues in Curriculum

6d33f227-1f26-48fe-82c7-52caa3aaaa4d-1

Allan Ornstein

Edward Pajak

Stacey Ornstein

Paperback (1 to 2 lbs)

New Jersey

Philosophy

Fourth Edition 

Balanced yet eclectic in its approach, Contemporary Issues in Curriculum reflects the emergent trends in the field of curriculum. The fourth edition of this issues-oriented collection offers 40 articles by the major thinkers in curriculum study. Designed for students in curriculum, instruction, administration, and teacher education, it explores the issues that affect implementation, planning, and evaluation of curriculum at all levels of learning. The editors have organized the collection into six Parts: Curriculum and Philosophy, Curriculum and Teaching, Curriculum and Learning, Curriculum and Instruction, Curriculum and Supervision, and Curriculum and Policy. The readings reflect both traditionally held beliefs and those that are more controversial in nature, providing students and practitioners the opportunity to investigate the breadth of issues that affect curriculum and to access such information in a single source. Readers are encouraged to examine and debate these issues, to formulate their own ideas, and to shape what direction the field of curriculum should take. The fourth edition features 14 new articles, by such leading scholars as John Goodlad, Linda Darling-Hammond, Evans Clinchy, Andrew Gitlin, Stacey Ornstein, Geneva Gay, David Perkins, Harry Wong, Frank Levy, Richard Murnane, Robert Slavin, Allan Odden, Richard Rothstein, Alan Ornstein, and Edward Pajak.

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - New

Listed - 5 months ago

Views - 1

Est. Publication Date - Mar 2010

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Contemporary Issues in Curriculum

ISBN: 9780135094471

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Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - New

Listed - 5 months ago

Views - 1

Est. Publication Date - Mar 2010

Additional Information

Contemporary Issues in Curriculum

ISBN: 9780135094471

Publisher Description

Tags

Contemporary Issues in Curriculum

By: , ,

$50.00

Meet the seller

Discover more

Contemporary Issues in Curriculum

By: Allan Ornstein

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Additional titles by Allan Ornstein

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