Michael Levy

Barton A. Weitz

Dhruv Grewal

I purchased this for a college course in my fashion merchandising degree and now I’m looking to pass it on- for much less! 

Paperback (1 to 2 lbs)

Ohio

Business & Economics

10th Edition 

Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion--McGraw-Hill Connect--to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers: *The use of big data and analytical methods for decision making. *The application of social media and mobile channels for communicating with customers and enhancing their shopping experience. *The issues involved in providing a seamless multichannel experience for customers. *The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions. *The impact of globalization on the retail industry. This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples. To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students. New to This Edition *Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter. *Retailing views provide new and updated stories that describe how particular retailers deal with the issues raised in each chapter. *New cases highlight concepts and theories. *A regularly updated blog contains relevant, in-the-news content related to the course material, summaries, and discussion questions of recent retailing articles-all of which are associated with specific chapters so that instructors can use them to stimulate class discussion. *Graphics in each chapter provide critical, up-to-date information and lively visuals; almost all of the photos are new to this edition. *Multimedia content, such as videos, simulations, and games, drive student engagement and critical-thinking skills. *Instructors and students gain practical experience by applying the concepts and theories using the Get Out and Do It features at the end of each chapter; these exercises suggest projects that students can undertake by visiting local retail stores or surfing the Internet. *Continuing assignment exercise engage students in an exercise involving the same retailer throughout the course to provide a hands-on learning experience.

ISE Retailing Management

01495ee7-fe93-4736-834e-593ddd9a7444-1

Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise. Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - 6 months ago

Views - 8

Ships From - Ohio

Est. Publication Date - Feb 2018

Seller Description

Additional Information

ISE Retailing Management: 10th Edition

ISBN: 9781260084764

Publisher Description

Tags

ISE Retailing Management

By: , ,

$10.00

Meet the seller

Discover more

Retailing Management

By: Michael Levy

More from this seller

Additional titles by Michael Levy

'Retailing Management' readers also enjoyed:

Recently Viewed

Browse by categories

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - 6 months ago

Views - 8

Ships From - Ohio

Est. Publication Date - Feb 2018

Seller Description

Additional Information

ISE Retailing Management: 10th Edition

ISBN: 9781260084764

Publisher Description

Tags

ISE Retailing Management

By: , ,

$10.00

Meet the seller

Discover more

Retailing Management

By: Michael Levy

More from this seller

Additional titles by Michael Levy

'Retailing Management' readers also enjoyed:

Recently Viewed