Category - Non Fiction / Business & Economics

Format - Paperback

Condition - New

Listed - 2 years ago

Views - 10

Ships From - California

Est. Publication Date - Feb 2019

Seller Description

Additional Information

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Publisher Description

The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of...