Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 11

Ships From - Pennsylvania

Est. Publication Date - Mar 2017

Additional Information

Advertising and Promotion: an Integrated Marketing Communications Perspective

Publisher Description

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/...