Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - New

Listed - 3 months ago

Views - 1

Ships From - New Jersey

Est. Publication Date - Aug 2015

Additional Information

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Publisher Description

Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right ...