Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Excellent
Listed - A year ago
Views - 1
Ships From - Georgia
Est. Publication Date - Oct 2000
Seller Description
Additional Information
The Anatomy of Buzz: How to Create Word of Mouth Marketing
ISBN: 0385496672
Publisher Description
Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer ...
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