Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 6 months ago
Views - 5
Wishes - 1
Ships From - Nebraska
Est. Publication Date - Jan 1999
Seller Description
Book is in great condition, has some general wear and some bumps and knicks. Please refer to provided pictures and Thank you for helping us keep books out of landfills. Make your bundles today to receive a 10% discount. Check out our page for details.
Additional Information
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
ISBN: 9780471242093
Publisher Description
"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the biggest fi...
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