The guy who used to do the blog The Worst Things For Sale, Drew Fairweather, occasionally commented that with some of the products, the person absolutely thought up the name first, then had to make the product because, the person thought, the name was too hilarious to not have something stupid you could buy associated with it. That seems like why Marvel keeps trying to make Cloak & Daggee a thing. That's also what I thought of Schitts Creek, which I will never watch because of that. If you want to sit in your var stuck in 'rush' hour traffic and chuckle silently to yourself about how hilarious it would be for a show to be called Schitts Creek that's on you and your soul. Don't make the rest of us struggle with your demons too. We've got our own stuff going on, you know.