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Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Like New
Listed - 2 years ago
Views - 7
Ships From - Kentucky
Est. Publication Date - May 1997
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Additional Information
Ice to the Eskimos: How to Market a Product Nobody Wants
ISBN: 9780887308512
Publisher Description
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You'r...
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