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Product Details
Category - Non Fiction / Art
Format - Paperback
Condition - Excellent
Listed - 5 months ago
Views - 1
Wishes - 1
Ships From - California
Overview
Ideation
ISBN: 9782940411504
Publisher Description
Mahon provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examini...
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