Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 6 months ago
Views - 2
Ships From - Maine
Est. Publication Date - Apr 2008
Seller Description
Book is signed by author. Has been in storage
Additional Information
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
ISBN: 9780071545211
Publisher Description
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. A...
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