Willie Robertson is an American TV personality, businessman, and author, best known for his appearances on the reality television series "Duck Dynasty" which aired on A&E. Born on April 22, 1972, in Bernice, Louisiana, he is one of the sons of Phil Robertson, the founder of Duck Commander – a company that manufactures duck calls and other products for duck hunters. Willie, the CEO of Duck Commander, played a significant role in transforming and expanding the family business from a small operation into a multi-million dollar enterprise. He is known for his business savvy, distinctive long beard, and strong Christian faith, which were frequently showcased on the show. Aside from his television career, Willie Robertson has authored or co-authored several books, including "The Duck Commander Family: How Faith, Family, and Ducks Built a Dynasty" and "American Hunter: How Legendary Hunters Shaped America." His writings often reflect his personal experiences, business acumen, and the Robertson family's values.